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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Camal Studio pays tribute to the Maserati GranTurismo

Although the Maserati GranTurismo may have looked pretty hot when it hit the scene in 2007, eight years on, it's starting to show its age. Maserati is focusing its attention on the new Quattroporte, Ghibli and upcoming Levante utility vehicle, but Camal Studio is evidently keen to pick up what Maserati has let fall by the wayside.
The design house, as you may recall, was founded by former Pininfarina designers - the same firm that penned the GranTurimso (among other Maseratis) in the first place. Camal calls its redesign the Tributo (a name which should require no translation) and it draws its inspiration from Maserati GTs past like the original Ghibli, Bora and Khamsin. The resulting design comes across as clean enough, but to our eyes somewhat unremarkable. And if you're going to go to the trouble of coachbuilding a Maserati, you might as well go for a bit more visual impact. But that's judging solely from the renderings, and that's just our opinion - the financially well-endowed customers Camal is going after may feel otherwise once they see it in the flesh.

Maserati recalls 26k sedans for rear suspension failure

The Basics: Maserati is recalling all 26,464 examples of the 2014-16 Quattroporte and Ghibli sedans it manufactured between February 1, 2013, and September 18, 2015 and sold or leased to customers in the United States. The Problem: The bolt securing the tie-rod to the hub carrier assembly in the rear suspension may not have been properly tightened during manufacturing, which could cause the suspension to fail and the driver to lose control of the vehicle. Injuries/Deaths: The manufacturer reports that it is unaware of any accidents or injuries to have resulted from this issue. The investigation was prompted by reports of excessive noise. The fix: Dealers will check the bolts in question and replace the hub carrier assembly if necessary. If you own one: Look out for a letter from the manufacturer to arrange service at your local dealer. Related Video: RECALL Subject : Improperly Torqued Rear Tie Rod Bolt Report Receipt Date: MAY 02, 2016 NHTSA Campaign Number: 16V264000 Component(s): SUSPENSION Potential Number of Units Affected: 26,464 Manufacturer: Maserati North America, Inc. SUMMARY: Maserati North America, Inc. (Maserati) is recalling certain model year 2014-2016 Quattroporte and Ghibli vehicles manufactured February 1, 2013, to September 18, 2015. During the assembly process, the rear tie-rod to hub assembly attaching bolt may not have been properly tightened. CONSEQUENCE: An improperly tightened rear tie-rod to hub carrier assembly attaching bolt may allow the tie-rod to separate from the hub carrier, resulting in a loss of control, increasing the risk of a crash. REMEDY: Maserati will notify owners, and dealers will inspect the left and right rear tie-rod to hub carrier assembly attaching bolts to verify that they are properly tightened, replacing the rear tie-rod to hub carrier assembly as necessary, free of charge. The recall is expected to begin on July 1, 2016. Owners may contact Maserati customer service at 1-201-510-2369. Maserati's number for this recall is 303. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Featured Gallery 2014 Maserati Quattroporte S Q4: First Drive View 31 Photos News Source: National Highway Traffic Safety AdministrationImage Credit: Copyright 2016 AOL Recalls Maserati Luxury Performance Sedan maserati ghibli