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2021 Maserati Quattroporte spied getting ready for another light refresh

Maserati just announced that both the Quattroporte and Ghibli sedans would get Trofeo versions next month, but it looks like the standard Quattroporte is going to get a facelift soon, too. The Quattroporte is on the old side of the spectrum at this point (last refreshed for 2017), and we expect this to be the last refresh before a totally new model is released. From the looks of these spy shots, Maserati is painting the Quattroporte with a very light brush. Camouflage simply covers the front bumper of the white sedan and the rear lights of the black one. Everything else looks identical to the current car, so look for an updated front bumper, grille and lights with this refresh on the exterior. The vast majority of changes coming to the Quattroporte are likely going to be those we can’t see.  Look for updated tech in the infotainment system and instrument cluster. ItÂ’s generally made up of tech borrowed from FCA now, so an update from the parent company could help the Quattroporte keep pace with its luxury competition. Expect minor updates with additional features and possibly a number of additional driver assistance technologies.  WeÂ’re still unsure if Maserati will update the engine lineup. Right now you can choose between a couple of boosted engines, one a V6 and the other a V8. When the Trofeo comes, we expect the new flagship will offer the same power as the Levante Trofeo with its Ferrari engine. The Quattroporte maxes out at 523 horsepower now, and if nothing else changes, the Trofeo would bring it up to 590 horsepower. Assuming the Trofeo debuts sporting the facelifted styling, we donÂ’t have long to wait for the full details on what weÂ’d assume is the 2021 model year car. Maserati says itÂ’s revealing the Trofeo on August 10, so check back in for the full details on that car and the Ghibli Trofeo. Related video:

1967 Maserati Ghibli puts the grand in grand tourer

Motor Tend technical director Frank Markus owns a 1967 Maserati Ghibli, bought back in the early 2000s when "they could be had for Camry money" - now Hagerty values them anywhere from $63,000 to $107,000. The grand tourer designed by Giorgetto Giugiaro outsold the more powerful and less expensive Ferrari 365 Daytona, and the more powerful and more expensive Lamborghini Miura.
Carlos Lago, host of the magazine's Ignition video series, figures it's because of the Ghibli's long-haul comfort and the tractability of its 4.7-liter V8 with 330-horsepower and 330 pound-feet accessed with a five-speed manual, even though he cites the powertrain and suspension as being behind the times.
There's no arguing about the Ghibli's sound, though. You can get several ears-full of it, as well as Lagos' and Markus' thoughts on the car, in the video above.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.