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2017 Maserati Levante First Drive

You can argue all you want about whether or not certain companies should build crossovers. That's what the comments section is for. We'd argue that Maserati should have done it a long time ago, having shown its first crossover concept back in 2011 and only delivering on it now. Porsche blazed that trail with the Cayenne and others have followed suit since, racking up big sales. It's a little odd, then, that after waiting so long to get in the game, the Levante came together in just 22 months. Blame nationalism. The original plan was for the Levante to be based on and built in Detroit alongside the Jeep Grand Cherokee. That changed when Sergio Marchionne decided, in his dictatorial way, that all Maseratis and Alfa Romeos would be designed, engineered, and manufactured in Italy. So the team hit reset, borrowed the Ghibli platform, and went about creating a not-quite-a-crossover, taller-than-a-wagon hatchback with air suspension. Just shy of two years later, we're driving the Levante. In Italy, naturally. The dimensions and stance are what set the Levante apart from the abundance of luxury performance crossovers and emphasize its Italianness. It's longer, wider, and lower than a Porsche Cayenne or the Grand Cherokee it was nearly spawned from. The hood looks impossibly long in person because it is really long. The front end takes inspiration from the Alfieri concept, and there's a refreshing lack of mesh or filler between the grille's thin vertical slats. It can stand to be so open because there is a set of active grille shutters just behind to manage airflow. What would be usable cargo space on a blockier crossover is sacrificed by a rakish hatch, which looks pretty and we're told routes air in a particularly aerodynamic-friendly fashion. Instead of building the boxy version first, Maserati took the gamble and went straight to the fashionable coupe-ish shape. That foresight paid off, as it seems the coupe-like SUV trend is here to stay. For all the scrambling that must have gone on to produce this new model so quickly, it doesn't present like a rush job. Sure, most of the engineering was already done for the Ghibli and Quattroporte, but the Levante actually feels like a more complete effort than those cars. The attention to detail is most felt in the cabin, where the latest corporate infotainment system has been neatly integrated into familiar surroundings.

Maserati rules out smaller Macan rival

These days every luxury automaker is going after the Porsche Cayenne with a crossover of its own. Among those coming up is the Maserati Levante, which will mark the Trident marque's first foray into high-riding territory. But don't expect it to follow up with a Macan rival as well. Speaking with Autocar, Maserati chief Harald Wester ruled out the possibility of a smaller crossover to join the Levante in the Modenese automaker's lineup, ostensibly because doing so would step on the toes of other brands under the Fiat Chrysler umbrella – particularly with Alfa Romeo set to launch a crossover of its own. "We are an extremely complex multi-brand group and to have every doing a little bit of everything is not the right way," Wester told the British magazine. "In this business, you should never say 'no' in a dogmatic way, but my personal opinion is that Maserati wouldn't want to go below the Levante in size." And Wester's opinion goes a long way in the halls in Turin and Auburn Hills: he's head of both the Maserati and Alfa Romeo brands, and is also the group's Chief Technology Officer. That's something that has never seemed to deter the Volkswagen Group, though, where Bentley is gearing up to take on its sister company's Cayenne with the upcoming Bentayga and is also said to be considering a Macan rival. And that's to say nothing of other SUVs occupying similar size and price positions from Volkswagen, Audi and potentially Lamborghini. Which only serves to underline the different approaches taken by Europe's two largest automakers. Look for the Levante to debut at the 2016 Detroit Auto Show.

Maserati and Lamborghini pull out of Iran

Daimler is out, Toyota is out, Porsche is out, Hyundai, PSA Peugeot-Citroën are out and when it comes to selling cars in Iran, now Maserati and Lamborghini are out, too. The definitive pullouts of those last two automakers are said to be reactions to a press conference held by a group called United Against Nuclear Iran (UANI). The group highlights businesses that sell in both the US market and Iran, and works to get those businesses to choose one market or the other.
UANI said it had sent letters to Maserati and Lamborghini about their dealings in Iran, but that the letters went unanswered. Mark Wallace, head of UANI and a former US ambassador to the United Nations, held a press conference in October of last year that referenced the two companies. Apparently Lamborghini contacted Wallace just after the press conference and told him "they were out, they weren't doing any business in Iran anymore."
Discussions with Maserati then took place, and the Italian automaker said it had been out of Iran ever since Fiat announced it was leaving the country in May 2011. UANI said Maserati had been in talks with an Iranian distributor, however, and that distributor was continuing to use the Maserati name. The carmaker has since cut all ties with Iranian interests and has prevented its name from being used, adding that its new models will not be able to be sold there because they won't pass regulations the country's regulations.