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Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.

0-to-62 in 2 seconds: Maserati Alfieri electrics will take on Tesla with Ferrari's help

Maserati's long-delayed flagship, the Alfieri sports car, will go electric, offering hybrid, plug-in hybrid and full-electric versions, parent company FCA said today its five-year plan. The Italian brand also outlined plans to launch a midsize SUV, all-new versions of the Quattroporte and Levante, and said it intends to electrify its entire fleet by 2022. Tim Kuniskis, head of the Maserati brand, said in a presentation in Italy that Ferrari will supply all future powertrains across every configuration, including hybrid, plug-in hybrid and battery-electric vehicles. The brand also announced that it will market full-electric vehicles under the Maserati Blue name. The goal for Maserati Blue is to offer battery-electric versions of four cars: the Alfieri, a convertible version called the Alfieri Cabrio, the Quattroporte and the Levante. All will feature three motors with e-all-wheel-drive, torque vectoring, 800-volt battery technology, long driving ranges and quick charging. They'll also be based on a lightweight modular aluminum platform. If the Alfieri sounds familiar, it should: It first debuted as a 2+2 sports coupe concept at the Geneva Motor Show all the way back in 2014. Back then, it was likely to use Maserati's turbocharged V6 and V8 engines and be rear-wheel drive only. But the concept has hit a series of delays on the way to production. Plans for the new version call for a new modular aluminum space frame to minimize weight gain — Kuniskis says it weighs only about 385 pounds more than the conventional combustion-engine version — and it will offer all-wheel-drive with full active torque vectoring. Top speed will be more than 186 mph, and it'll go from 0 to 62 mph in around 2 seconds. There's no name yet for the forthcoming midsize utility vehicle, which Maserati says will be offered in hybrid and PHEV configurations. It promises a best-in-class lightweight platform and power-to-weight ratio and 50/50 weight distribution. A high-performance Trofeo model will also be offered. New versions of the Quattroporte luxury sedan and Levante crossover will also be based on a new lightweight, modular platform and will include Level 2 autonomous-driving capabilities, with Level 3 available by late 2021 or early 2022, Kuniskis said. Both vehicles will get a Q4 all-wheel-drive system and come with a choice of three powertrains, including hybrid and PHEV.

2021 Maserati Quattroporte spied getting ready for another light refresh

Maserati just announced that both the Quattroporte and Ghibli sedans would get Trofeo versions next month, but it looks like the standard Quattroporte is going to get a facelift soon, too. The Quattroporte is on the old side of the spectrum at this point (last refreshed for 2017), and we expect this to be the last refresh before a totally new model is released. From the looks of these spy shots, Maserati is painting the Quattroporte with a very light brush. Camouflage simply covers the front bumper of the white sedan and the rear lights of the black one. Everything else looks identical to the current car, so look for an updated front bumper, grille and lights with this refresh on the exterior. The vast majority of changes coming to the Quattroporte are likely going to be those we can’t see.  Look for updated tech in the infotainment system and instrument cluster. ItÂ’s generally made up of tech borrowed from FCA now, so an update from the parent company could help the Quattroporte keep pace with its luxury competition. Expect minor updates with additional features and possibly a number of additional driver assistance technologies.  WeÂ’re still unsure if Maserati will update the engine lineup. Right now you can choose between a couple of boosted engines, one a V6 and the other a V8. When the Trofeo comes, we expect the new flagship will offer the same power as the Levante Trofeo with its Ferrari engine. The Quattroporte maxes out at 523 horsepower now, and if nothing else changes, the Trofeo would bring it up to 590 horsepower. Assuming the Trofeo debuts sporting the facelifted styling, we donÂ’t have long to wait for the full details on what weÂ’d assume is the 2021 model year car. Maserati says itÂ’s revealing the Trofeo on August 10, so check back in for the full details on that car and the Ghibli Trofeo. Related video: