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Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

Maserati MC20 spy photos show supercar in broad daylight

The upcoming Maserati MC20 mid-engine supercar has been teased a number of times, but thanks to new spy photos, we finally get a clear look at the prototype. Our spy photographer caught the MC20 in broad daylight from nearly every angle, and it was wearing relatively thin camouflage. The nose of the MC20 seems to take a lot of inspiration from past and present Maseratis. It has a slightly more aggressive oval grille that will house a big trident square in the middle. Two smaller grilles flank the center one. The headlights and hood design look slightly reminiscent of the MC12 supercar, which was based on the Ferrari Enzo. The lights have a similar shape that looks like it might wrap down around the sides of the fender. The little vents in the hood also call to mind the MC12. The sides of the MC20 aren't too over-the-top. It has two relatively small intakes in the rear fender, one upper and one lower. There's a small vent in the front fender. The body's lines are smooth and curvy. The rear pillar is fairly thick and the side skirts are rather deep. The wheels have quite a bit of vinyl covering, but they seem to have some sort of three-spoke or split three-spoke design. At the rear of the car, there are few wings, spoilers or other aerodynamic paraphernalia besides the simple rear lip to distract from the clean curves. What we can see of the taillights suggests thin, wide units with arrow-like points in the lighting elements. There appear to be plenty of vents for cooling and aerodynamics, and the twin tailpipes exit roughly in the middle and a bit inset to the edges of the car. While we don't know all the details about the car, we know a fair bit about what will power it. It will use a twin-turbo 3.0-liter V6 making 630 horsepower and 538 pound-feet of torque. It's also an in-house engine, not one built by Ferrari. There have been reports that the engine could see a hybrid version with multiple electric motors appear with over 700 horsepower, but it's also possible that those reports of an electrified engine could simply be referring to a 48-volt mild-hybrid assist that could be a part of the standard V6. We're expecting the regular V6 MC20 will be rear-wheel-drive with some kind of dual-clutch or conventional automatic transmission. If the high-output hybrid rumors are true, that version would likely be all-wheel-drive. We should know more when the car makes its debut this September. Related Video:    

Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.