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Maserati ends GranTurismo production with one-off Zeda model

MODENA, Italy — Maserati celebrated the end of the GranTurismo's 12-year production run by building a one-off example called Zeda, which is the name of the letter Z in the Modenese dialect. The Italian firm unveiled the milestone car in the historic Modena, Italy, factory it's preparing to re-tool for a new addition to its range due out in early 2020. The Zeda is not the last GranTurismo off the production line; Autoblog visited the Modena factory minutes before the car's unveiling and spotted the last dozen or so cars behind it, but a company spokesperson explained all of the unfinished models have already been spoken for. The commemorative coupe is the last GranTurismo that hasn't been sold yet. It stands out from the roughly 40,000 examples made since the model broke cover during the 2007 Geneva Motor Show with an eye-catching paint job that starts with a deep blue applied to the front part of the car and ends with a light satin finish. The rear almost looks like bare metal in person. Edition-specific emblems on the front fenders add a finishing touch to the look.  rg-maserati-granturismo-zeda-2 View 12 Photos There are no changes under the hood. The Zeda is powered by a 4.7-liter V8 engine developed with input from former sister company Ferrari and tuned to deliver 460 horsepower at 7,000 rpm and 383 pound-feet of torque at 4,740 rpm. The eight-cylinder spins the rear wheels via a six-speed automatic transmission that can be left in drive or shifted manually using paddles. Maserati hasn't decided what it will do with the GranTurismo Zeda yet. It might keep the car in its private collection, or it could sell it to a collector. Either way, the coupe will remain a one-of-a-kind example, one that marks the start of a new era for the 105-year old Italian automaker. The plant that currently builds the GranTurismo (and the Alfa Romeo 4C, which is also being phased out) will begin manufacturing a sports car that Maserati will unveil during the 2020 Geneva auto show. It's expected to arrive as a two-seater that will draw inspiration from the Alfieri concept introduced during the 2014 edition of the event. It will be a sharper, more driver-focused model than the GranTurismo, which is a grand tourer by definition. Its rivals will include the Porsche 911 and the Jaguar F-Type.

Maserati Alfieri Concept draws from the brand's past, looks to its future

We may be just as (if not more) used to the idea of Maserati making four-door passenger cars as we are of Porsche or Aston Martin doing the same, but the Trident marque is no less routed in producing sports cars than its German and British rivals. The trouble is that, now seven years on the market, the GranTurismo is Maserati's only two-door model, and it's growing a little long in the tooth to serve as the brand's halo car. Especially when it starts looking back at its history on the occasion of its 100th anniversary. So to mark the milestone, and reconnect with its more sporting past, Maserati has rolled in to Geneva with the concept car you see here.
It's called the Alfieri, and we've been anticipating its unveiling since (if not long before) rumors surfaced last week of its impending arrival, followed by confirmation from the manufacturer and the leaked images we brought you mere hours ago. But now it's been unveiled in the metal.
The Alfieri's wheelbase is 9.5 shorter than the GranTurismo, but packs the same 4.7-liter naturally-aspirated V8.

Maserati to halt production for one week in November

When it comes to selling cars, exciting new product is king. This is a fact Maserati is learning the hard way as it struggles to hit aggressive internal sales targets set by its Fiat Chrysler Automobiles ownership. And now a report from Reuters indicates that Maserati will be forced to shutter its Grugliasco plant near Turin, Italy, for one full week in November. Rewind back to 2013 and things were looking really good at Maserati. The brand had rolled out a new version of its four-door flagship, the Quattroporte, a smaller and somewhat more accessible sedan one rung below in the form of the Ghibli, and a new line of twin-turbo engines in both six- and eight-cylinder guises. A sales spike seemed imminent. That's exactly what appeared in 2014, as Maserati topped our end-of-the-year sales chart with a monster 171-percent gain in the United States when compared to the year prior. Like we said, product is king. The first signs of trouble brewing at Maserati rose into our consciousness in January of 2015, as, here in the States, the Italian brand took a monster nosedive in sales. That month's 20-percent decline would prove no anomaly, as February's 43-percent decline would attest. For the next few months of 2015, sales remained basically flat as allegations of shady sales accounting practices hit the news. In September, the last month sales data is available, the brand saw a drop of nearly 34 percent. How does Maserati expect to fix its lagging sales? Exciting new product, naturally, this time in the form of the long-awaited, highly anticipated Levante crossover. While Maserati's history is full of grand-touring coupes and four-door sedans, CUVs are all the rage right now. In other words, as long as the Levante isn't terrible, it really ought to bring the brand's sales back to 2014 levels. Following the Levante, Maserati has promised a new coupe based on the design of the Alfieri Concept it showed off at the 2014 Geneva Motor Show, and that will surely bring another hefty dose foot traffic into showrooms as the next product wave. FCA is banking on turning Maserati from a niche player into a meaningful contributor to its sales chart. If that plan has any hope of turning into a reality, it's clearly going to take a lot more shiny new product to make it happen. Here's hoping the Levante is the next positive step in that direction. Related Video: