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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Maserati Levante Hybrid gets four-cylinder and 48-volt technology

Maserati is keeping its promise of adding more electrified options to its lineup. Shortly after electrifying the Ghibli, it stuffed the turbo-electric powertrain in the Levante to create its second series-produced hybrid model. Presented at the 2021 Shanghai auto show, the Levante Hybrid is powered by a turbocharged, 2.0-liter four-cylinder engine that works with a 48-volt mild-hybrid system. The system's total output checks in at 330 horsepower and 332 pound-feet of torque, figures on par with the Ghibli Hybrid's, and it spins the four wheels via an eight-speed automatic transmission and a limited-slip rear differential. Maserati quotes a six-second sprint from zero to 60 mph, a number that puts the Hybrid about on par with the base model, and a top speed of over 150 mph. While the Levante's hybrid technology does not unlock electric-only driving range, it's much lighter than a comparable plug-in hybrid system, which would require a bigger and heavier battery pack. In turn, this solution gives the Hybrid better weight distribution than the V6-powered model. It's more agile to drive, according to Maserati. It takes a well-trained eye to tell the Levante Hybrid apart from the non-electrified model. Car-spotters should look for light blue accents on the fender-mounted air vents, on the brake calipers, and on the C-pillar emblems. Inside, the same shade of blue is found in the stitching that's on the seats, on the door panels, and on the dashboard. Maserati told Autoblog that, like the Ghibli Hybrid, the Levante Hybrid will not be sold in the United States. Sales in several overseas markets will start before the end of 2021, though pricing and availability haven't been announced yet. While we're not getting Maserati's first electrified SUV, it gives us a valuable look at how the Italian company plans to spread electrification across its range without completely neutering the DNA that characterizes it. That's significant insight, because one of the next electrified Maserati models will be a version of the MC12 supercar. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Maserati MC20 supercar plays in the snow

Little Red Racing Car Kickstarter project a father/son affair [w/video]

Tales of fathers and sons, whether told for adults or for children, never go out of style. It's appropriate then that The Little Red Racing Car, a story about a father and son finding and restoring a 1955 Maserati 300S, is such a stylish piece of work.
Author Dwight Knowlton first started working on The Little Red Racing Car when, after his son was born, he "went looking for the perfect Father/Son/Car book" and couldn't find one. Knowlton's artwork in has been influenced heavily by vintage automotive advertising and Grand Prix posters, and has a very clean, art deco vibe as a result.
Of course, TLRRC is still just a work in progress. Knowlton is hoping the Kickstarter community will help to get the ball rolling, and raise $25,000 to the book printed and distributed. The author even has a stretch goal to have the whole shebang made into and animated film - we love big dreams. Follow on below to hear Knowlton's pitch in his own words, or jump over to his Kickstarter page to look further or buy-in.