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Maserati updates Quattroporte, Ghibli for 2015 at LA Auto Show

Maserati won't be showcasing any all-new products at the Los Angeles Auto Show this year, but that doesn't mean it doesn't have anything to celebrate. It is, after all, the marque's centenary this year, and in 2014 has achieved the best sales it's ever racked up in the US market.
The most noteworthy Trident model to be displayed in LA next week will be the revised Quattroporte, the S Q4 and GTS trims of which are treated to some enhancements for the 2015 model year. The top-spec Quattroporte GTS in particular "benefits from a sportier and aggressive appearance," highlighted by color-matched lower bodywork, an updated emblem, red accents on the wheels and upgraded equipment inside, including red leather upholstery, contrast stitching, piano black trim and integrated wifi.
For 2015, the smaller Ghibli sedan also gets standard navigation and Bluetooth connectivity, as well as a new finish for the brake calipers. Maserati will also showcase the GranTurismo MC Centennial Editions, as well as the Alfieri concept originally unveiled at the Geneva Motor Show (new images of which we've included below). Finally, the Petersen Automotive Museum is also collaborating with the Italian automaker to display an array of historic Maseratis in the West Hall lobby of the Los Angeles Convention Center.

Electric Maserati Grecale Folgore will have over 500 horsepower

Maserati is beginning to release details about its Folgore-badged range of EVs. We know that the battery-powered version of the next Gran Turismo will have over 1,200 horsepower, and Autoblog learned preliminary details (including output and range) about the Grecale Folgore. Due out in 2023, the electric Grecale will share its Giorgio platform with the gasoline-powered model. Pictured in the gallery above, the architecture will incorporate a 105-kilowatt-hour lithium-ion battery pack and a pair of electric motors for through-the-road all-wheel-drive. Federico De Medio, Maserati's head of vehicle validation, told us to expect over 500 horsepower and more than 300 miles of driving range. "We were able to install the battery pack in the lower part of the car while keeping the Giorgio platform, which is a very versatile architecture that can be multi-energy," he said. "I've heard people say, 'It can't underpin an EV!' Well, you can clearly see that it can." Maserati will rely on lightweight materials, like aluminum and carbon fiber, to partially offset the weight of the battery pack. It will give the Grecale a 400-volt electrical system, a solution chosen for its flexibility, and the motors that will power the SUV will not be the same units fitted to the Gran Turismo. Clearly, there is no one-size-fits-all answer to electrifying a portfolio of models as diverse as Maserati's. But, while electric cars make headlines, gasoline-powered cars make volume, and Maserati isn't giving up on that part of its range quite yet. It tentatively plans to offer only electric cars by 2030, but until then (and maybe even beyond then) it will let customers choose what they drive. "We are one of the few brands still making investments in two technologies: internal combustion and electric," said Bill Peffer, head of Maserati's American division. "People have asked us why. The reason is simple: We're adding products to the lineup, and the [EV] adoption curve is different in different parts of the world, so we're going to let the customer choose. The customer is going to decide what the rate is going to be, and we have the flexibility of ramping up or ramping down depending on demand. There's a long runway between now and 2030."

Reid Bigland appointed CEO of Alfa Romeo, Maserati

There's been a big shakeup in Fiat Chrysler's leadership team, as head of US sales and FCA Canada CEO Reid Bigland will replace Harald Wester as the chief exec for Alfa Romeo and Maserati. Wester will retain his position as chief technical officer of FCA. Both men will hang onto their positions on FCA's Group Executive Council. The move is an interesting one considering the widely publicized issues at both Alfa and Maserati. Alfa Romeo's problems are almost too many to list. The brand has promised a full-scale return to the US market for more than a decade, but faced repeated delays. Its latest volume model, the Giulia, is being savaged by reviewers over quality issues, and the company has frequently pushed its upcoming CUV back. If that were the only problem, it'd be annoying, but according to Automotive News, Alfa's relaunch is also considerably over budget. Maserati is an entirely different can of worms. Alongside Alfa, it's been stung by a slow Chinese market. Profits are down, according to Automotive News, and it's been widely rumored that the company will delay its next sports car, the Alfieri, until 2018 – it was previously promised for this year. Meanwhile, two of its three other models, the Quattroporte and GranTurismo, are dangerously long in the tooth, and the Levante is still months away from US sales. Can Bigland sort these issues out? Maybe. As Sergio Marchionne said in his official statement, "[Bigland] has an extraordinary record of growing sales and market share in the US and Canada over the last 7 years at FCA, including leading the growth and positioning of the Ram and Dodge brands for part of that time."