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Maserati Levante Launch Edition debuts with pretty matte blue paint

Maserati has some small fish news today for the Geneva Motor Show: It plans to introduce a Levante Trofeo Launch Edition and ultimately sell 100 across the globe to kick off sales of the high-performance crossover. We're mostly taken by the Blu Emozione matte paint on the one shown here. Carbon fiber inserts on the bumpers, side skirts and hood make up the exterior changes for the Launch Edition. If you don't opt for the purplish blue (but why wouldn't you?), then Giallo Modenese and Rosso Magma are also on the table. For the less Italian inclined, that means yellow and red. Only 22-inch wheels will be fitted to the Launch Edition, with the choice being either a glossy or matte finish. Brake calipers are then painted in blue, yellow, red or silver. We'd have to recommend the blue calipers to go with the blue paint. Unique interior elements include a special, full-grain black leather. The Trofeo logo is embroidered on the headrests, and there's color-contrasting stitching throughout. The stitching's color corresponds to the exterior paint color you chose. The Trofeo is the hottest version in the Levante lineup, fitted with the 3.8-liter twin-turbo V8 assembled by Ferrari in Maranello — note, the V8 is Ferrari-derived but not identical to the V8 out of the 488. We drove it awhile back and found it to be more than enticing as a performance SUV. Pricing for the Launch Edition is not currently available, but a normal Trofeo starts at $171,475. Related video:

Maserati to halt production for one week in November

When it comes to selling cars, exciting new product is king. This is a fact Maserati is learning the hard way as it struggles to hit aggressive internal sales targets set by its Fiat Chrysler Automobiles ownership. And now a report from Reuters indicates that Maserati will be forced to shutter its Grugliasco plant near Turin, Italy, for one full week in November. Rewind back to 2013 and things were looking really good at Maserati. The brand had rolled out a new version of its four-door flagship, the Quattroporte, a smaller and somewhat more accessible sedan one rung below in the form of the Ghibli, and a new line of twin-turbo engines in both six- and eight-cylinder guises. A sales spike seemed imminent. That's exactly what appeared in 2014, as Maserati topped our end-of-the-year sales chart with a monster 171-percent gain in the United States when compared to the year prior. Like we said, product is king. The first signs of trouble brewing at Maserati rose into our consciousness in January of 2015, as, here in the States, the Italian brand took a monster nosedive in sales. That month's 20-percent decline would prove no anomaly, as February's 43-percent decline would attest. For the next few months of 2015, sales remained basically flat as allegations of shady sales accounting practices hit the news. In September, the last month sales data is available, the brand saw a drop of nearly 34 percent. How does Maserati expect to fix its lagging sales? Exciting new product, naturally, this time in the form of the long-awaited, highly anticipated Levante crossover. While Maserati's history is full of grand-touring coupes and four-door sedans, CUVs are all the rage right now. In other words, as long as the Levante isn't terrible, it really ought to bring the brand's sales back to 2014 levels. Following the Levante, Maserati has promised a new coupe based on the design of the Alfieri Concept it showed off at the 2014 Geneva Motor Show, and that will surely bring another hefty dose foot traffic into showrooms as the next product wave. FCA is banking on turning Maserati from a niche player into a meaningful contributor to its sales chart. If that plan has any hope of turning into a reality, it's clearly going to take a lot more shiny new product to make it happen. Here's hoping the Levante is the next positive step in that direction. Related Video:

Fiat set to invest $12B on new models, stop Euro losses in 3 years

Naturally, you'd expect a massive automaker like Fiat to have an in-depth plan to exit the current European-market doldrums, and you'd expect that plan to include plenty of new vehicles to attract those precious buyers that still remain despite the financial downturn. And you'd be right, though Fiat does seem to have a few unexpected twists up its corporate sleeve.
Perhaps the biggest shocker is a report that Fiat will completely drop the Punto, a car with mass-market appeal aimed at small-car buyers cross-shopping the popular Volkswagen Polo. Its replacement will be a five-door Fiat 500 aimed at upmarket buyers (sounds awfully similar to the 500L) that will be built in Poland. Lower-end customers will reportedly be served by variants of the Fiat Panda.
Borrowing a page from the BMW, Daimler and Volkswagen playbook, reports Automotive News, Fiat is said to have plans to reignite production at its Italian factories by retooling them to build high-end vehicles from Maserati and Alfa Romeo. These will be marketed as premium products, built by skilled Italian workers (who are paid wages that are 75-percent higher than those building Fiats in Poland), and will be sold around the world.