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Maserati orders triple on strength of Quattroporte demand in China

Considering Maserati sold all of 6,300 cars globally in 2012, its goal of selling 50,000 by 2015 seemed like a bit of a stretch to say the least, but it turns the Fiat-owned automaker was on to something. Reuters is reporting that Maserati has already received about 17,000 orders for cars this year, with help from the new 2014 Quattroporte and strong demand in China.
The US continues to be the top market for Maserati sales, but the report quotes Harald Wester, brand chief executive, as saying that China is now the top market for Quattroporte. As big of an improvement as this is it bears mentioning that the Ghibli isn't even on sale yet and the Levante SUV, a redesigned GranTurismo and a new 911-fighting coupe are still waiting in the pipeline.

Maserati announces the official end of its V8s

We all knew this was coming. Maserati announced it was going all-electric by 2030, so the end was definitely in sight for the V8. But now it's crystal clear. Maserati will end production of its V8s at the end of this year. The company says that there will still be some V8-powered models on sale into 2024. We're assuming that's based on inventory that may not have yet sold or been delivered by the end of 2023. Maserati will have a little something, though, to celebrate its road-going V8 history, which dates back to 1959 and its 5000 GT coupe. It will launch two special editions, the Ghibli 334 Ultima and the Levante V8 Ultima. These will be revealed in July at the Goodwood Festival of Speed. Those models will join the existing Trofeo versions of the Levante, Ghibli and Quattroporte that are on sale now, all with V8s. Maserati didn't say anything about upgrades to the V8 itself. So presumably, it will remain the familiar twin-turbo 3.8-liter V8 making 572 horsepower that is available in other trims now. Any additional changes to the special edition cars will probably be colors, trimmings and maybe handling tweaks. Even if Maserati wasn't going all-electric, the V8's days were probably numbered. The new top-dog engine is the twin-turbo 3.0-liter V6 used in the Grecale Trofeo and the MC20 supercar. In the MC20, it makes 620 horsepower; more than the V8. But of course, even that new V6's days are numbered. All of Maserati is going electric, and while the internal combustion models aren't being phased out just yet, every model has electric versions on the way under the Folgore name. That includes the mainstream models such as the new Grecale SUV as well as the sports cars including the new GranTurismo and the MC20. Those electric models aren't far away, either. Maserati's goal is to have electric versions of all its models by the end of 2025, and hybridization isn't part of the plan. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2020 Maserati Ghibli getting a hybrid powertrain, start of brand revamp

Maserati has officially announced its product plans for the next couple of years, and the company is beginning to embrace electrification. It all starts next year with the 2020 Maserati Ghibli, which will receive a hybrid powertrain. Maserati didn't specify whether it would be the only powertrain, but we would expect that it will still offer some fully gas-powered engines such as the 424-horsepower turbocharged 3.0-liter V6 in the current model. In the same year, we'll finally see Maserati's next sports car that the company has confirmed will have electric power. By all accounts, it should be the production version of the Alfieri concept that made its debut five years ago. Maserati also confirmed that the Alfieri will not replace the GranTurismo. Instead, the GranTurismo will be getting a new generation. Reports say the new GranTurismo will arrive in 2021. Maserati will also add another crossover to its lineup. Reports say it will be smaller than the Levante. We should see it sometime in 2020, since early production tests will wrap up late that year and in early 2021. Maserati didn't say specifically if there will be an electrified version, but past reports would suggest at least a hybrid will be available. Finally, Maserati mentioned that Quattroporte, Levante and Ghibli will all continue on with some updates. Expect mild facelifts and powertrain updates to them over the next couple of years, rather than a major redesign. Maserati will also be developing more advanced driver assist systems, including a system similar in scope to Cadillac Super Cruise that will allow hands-free highway driving and lane changes.