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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

2014 Maserati Ghibli prototype spied for the first time

Looking to better compete with mainstream luxury automakers, Maserati has already announced its plans for expanding its model lineup. Now, these spy shots give us our first look at a new, smaller sedan that resurrects the Maserati Ghibli nameplate. Seen for the first time as a prototype rather than a Quattroporte-based test-mule, this is the closest-to-production view of the upcoming Ghibli thus far.
Aside from its name, we don't know much about the 2014 Ghibli, but we do hear that this Maserati, like the upcoming Maserati Levante SUV, will have a direct lineage to a Chrysler product. While the Levante will be based on the Jeep Grand Cherokee, it sounds like the Ghibli could use the Chrysler 300 as its starting point. This means that the standard version of the car could get Chrysler's 3.6-liter Pentastar V6 - rumored to produce around 400 horsepower - paired with the latest eight-speed automatic transmission; sportier trim levels would almost certainly get a V8 from Ferrari rather than using the 300C's Hemi.
As for some of the details apparent in the spy photos, we can obviously see the size difference between these two cars when comparing previous spy shots of the newly released 2014 Quattroporte, which we drove last week. We also see that this car gets some performance-oriented, cross-drilled brake rotors, and based on the depth of the snow in which this car was caught testing, we also wouldn't rule out the use of all-wheel-drive on the Ghibli.

0-to-62 in 2 seconds: Maserati Alfieri electrics will take on Tesla with Ferrari's help

Maserati's long-delayed flagship, the Alfieri sports car, will go electric, offering hybrid, plug-in hybrid and full-electric versions, parent company FCA said today its five-year plan. The Italian brand also outlined plans to launch a midsize SUV, all-new versions of the Quattroporte and Levante, and said it intends to electrify its entire fleet by 2022. Tim Kuniskis, head of the Maserati brand, said in a presentation in Italy that Ferrari will supply all future powertrains across every configuration, including hybrid, plug-in hybrid and battery-electric vehicles. The brand also announced that it will market full-electric vehicles under the Maserati Blue name. The goal for Maserati Blue is to offer battery-electric versions of four cars: the Alfieri, a convertible version called the Alfieri Cabrio, the Quattroporte and the Levante. All will feature three motors with e-all-wheel-drive, torque vectoring, 800-volt battery technology, long driving ranges and quick charging. They'll also be based on a lightweight modular aluminum platform. If the Alfieri sounds familiar, it should: It first debuted as a 2+2 sports coupe concept at the Geneva Motor Show all the way back in 2014. Back then, it was likely to use Maserati's turbocharged V6 and V8 engines and be rear-wheel drive only. But the concept has hit a series of delays on the way to production. Plans for the new version call for a new modular aluminum space frame to minimize weight gain — Kuniskis says it weighs only about 385 pounds more than the conventional combustion-engine version — and it will offer all-wheel-drive with full active torque vectoring. Top speed will be more than 186 mph, and it'll go from 0 to 62 mph in around 2 seconds. There's no name yet for the forthcoming midsize utility vehicle, which Maserati says will be offered in hybrid and PHEV configurations. It promises a best-in-class lightweight platform and power-to-weight ratio and 50/50 weight distribution. A high-performance Trofeo model will also be offered. New versions of the Quattroporte luxury sedan and Levante crossover will also be based on a new lightweight, modular platform and will include Level 2 autonomous-driving capabilities, with Level 3 available by late 2021 or early 2022, Kuniskis said. Both vehicles will get a Q4 all-wheel-drive system and come with a choice of three powertrains, including hybrid and PHEV.