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Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.

No surprise here, the Maserati Alfieri has been delayed again

It happened again. Maserati has reportedly delay the gorgeous Alfieri coupe, the concept version of which made its debut way back at the 2014 Geneva Motor Show. According to a report by Autocar, the 2+2 sports car has been put on the back-burner and is now expected to arrive in 2020 – at the earliest. Giulio Pastore, general manager of Maserati Europe, told Autocar that the Maserati GranTurismo and GranCabrio are more vital to the automaker's lineup than the smaller Alfieri. Once Maserati replaces those aging models, it will then shift its focus onto the Alfieri, Pastore says. After the Alfieri concept was unveiled in 2014, reports emerged that it got the green light for production and that a production model would hit the road as soon as 2016. Then the delays started happening, with China's weakening car market as the culprit. More recently, a report claimed that Maserati would have the Alfieri on the road in 2018. With that now pushed back a few years, and the chance for more delays, the car might need a redesign before it goes into production. Related Video: Featured Gallery Maserati Alfieri Concept: Monterey 2014 View 9 Photos News Source: AutocarImage Credit: Copyright 2016 Drew Phillips / AOL Maserati Maserati Coupe Future Vehicles Luxury Performance maserati alfieri maserati grancabrio

Step inside the secret lab creating Maserati's future

MODENA, Italy – Driving Maserati's raucous GranTurismo MC and the effortlessly quick Levante SQ4 back to back feels like traveling through time. Horsepower doesn't go out of style, but a user interface quickly does, and the GranTurismo looks like it's from another era in that respect. Designers, engineers, and executives are busily orchestrating a transformation that will ensure the 105-year old firm's next leap forward is even more dramatic. Autoblog went behind the scenes in Maserati's Innovation Lab – which has never been opened to outsiders before – to find out how the looming metamorphosis will shape Fiat-Chrysler Automobiles' (FCA) flagship brand. Maserati is on the brink of a ground-up redesign that will take it into new segments of the market, and diversify its powertrain palette. We heard the term electrification used on many occasions during our visit, though company officials resorted to automotive omerta when we asked for additional details. An earlier product plan reveals every upcoming addition to its line-up will be available with an electric powertrain, and there will be quite a few cars to electrify. Historically a small, almost niche automaker, Maserati is on track to release five new models between 2020 and 2023, including a second SUV positioned below the aforementioned Levante, plus replacements for most of its current cars. Technology is playing a significant role in Maserati's renaissance. The company's four-year-old Innovation Lab is home to simulators capable of reproducing six months' worth of wear and tear in two weeks. Engineers can dial in a variety of situations, locations, and road conditions, ranging from a winding country road in France to a busy highway in southern California. They can digitally insert potholes, add rain or fog at the push of a button and remove either just as quickly, and put virtual prototypes on a long list of race tracks around the world, including the Nurburgring. Digital wind tunnels help the team test future cars well before they're built. This approach saves time and money, explained Luca Dusini, the man responsible for Maserati's vehicle dynamics testing and simulation. Making every dollar and each minute count is key to pulling off such an ambitious overhaul. 90% of development work is carried out on the various simulators, according to Dusini. This is significant, because Maserati is developing most of the technology it will pack into its future models from scratch.