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Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

Bid on the very first Maserati Ghibli Spyder [w/video]

In reviving the Ghibli nameplate, Maserati may have applied it to a sedan this time around. But the original Maserati Ghibli was a coupe – and as anyone who knows their history of exotic Italian automobiles will tell you, it also bred a convertible. What you see here is the first example, and now it's going up for auction during Monterey Car Week. Maserati only built 128 examples of the Ghibli Spyder, designed by Giorgetto Giugiaro for Ghia, making it a highly sought-after roadster and an icon of its time. This Ghibli – bearing chassis number AM115/S 1001 – wasn't merely one of them. It was the factory prototype, the one which the Modenese automaker displayed at both the Turin Motor Show in 1968 and the Geneva Motor Show in '69. The production models that followed featured some subtle changes, particularly to the trunk, filler caps, and door handles. But rather than hold on to the prototype, Maserati sold this yellow show car when it was done with it. The roadster was bought by one Ruggiero Capuano in 1969, who had it for six years before selling it to Libero Girardi, an Italian-American and Ferrari mechanic in Rhode Island, who in turn transferred ownership to John Ferro, his son-in-law. Ferro drove it for over a decade before putting it in storage for the better part of 30 years. Its current owner bought it from Ferro, took it out of storage, and put it on the concours circuit, picking up numerous trophies along the way. Having been properly stored, the Ghibli Spyder never required much restoration, and remains in highly original condition. That ought to make it a hot item even among the other notable lots that RM Sotheby's has lined up for Monterey this year. Though the auction house isn't saying how much it expects the prototype to sell for, Sports Car Market records that a Ghibli Spyder (also in yellow) was sold by Artcurial in Paris last year for over $1 million. Considering the provenance and condition of this prototype, we'd expect it to sell for even more. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 1968 Maserati Ghibli Spyder Prototype - AM115/S 1001 View 41 Photos News Source: RM Sotheby'sImage Credit: Darin Schnabel/RM Maserati Auctions Convertible Concept Cars Classics Pebble Beach RM Sotheby's maserati ghibli

Maserati says no to all-electric future, says U.S. chief

The future internal combustion remains questionable as automakers push for electrification. But not for Maserati, according to a report from Motor Trend on an investor call discussing first-quarter earnings. According to the outlet, FCA CEO Michael Manley and Maserati North America's head honcho, Al Gardner, made it known on the call that Maserati does not have any plans to say goodbye to good 'ol gasoline power. Rather, the company is planning to embrace electrification in different ways, such as hybridization. "This is a brand that needs combustion engines. It needs that raw emotion," Gardner told reporters at the conference. He also noted it's important for the company to get "back to its roots," citing the company's start with race cars before offering consumer vehicles. Maserati's electrification will begin as part of its model line overhaul leading up to 2022 that is also supposed to help reverse Maserati's slumping sales. Gardner noted that a new sports car will mark the start of the revamp, and we expect it will be a production version of the hotly anticipated and very sexy Alfieri Concept car. We may even see the car at Geneva next year. After that will be a new crossover smaller than the Levante, along with hybrid and plug-in hybrid variants with a few select electric vehicles. Maserati won't be the only automaker embracing electrification, as Jaguar, Volkswagen and Porsche are all pushing toward the new powertrain technology. Unlike Maserati, some of these brands are going all-in on electric cars. Volkswagen will release its last new internal combustion engine in 2026. Volvo's Polestar brand will only have pure EVs after the Polestar 1 sports car.