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Maserati ditches hydraulic steering to add semi-autonomous driver aids
Tue, Sep 12 2017Related: We obsessively covered the Frankfurt Motor Show — here's our complete coverage FRANKFURT, Germany — One of the distinctive aspects of modern Maseratis has been the continued use of hydraulic-assisted power steering. The company used it on the entire lineup from the Ghibli sedan to the GranTurismo sports coupe, touting in press releases that in comparison to now-common electric power steering, it "prevents unpleasantly artificial assistance when the driver turns the wheel quickly." Priorities appear to have changed, though, as the 2018 Ghibli, Quattroporte and Levante are all going with electric steering. Those priorities would be adding a gaggle of semi-autonomous driving assists, which as Maserati CEO Reid Bigland confirmed, require electric power steering to fully implement. Specifically, the highway lane-centering, lane-keeping assist and blind-spot assist functions that can steer for you if necessary. Other new semi-autonomous functions include sign recognition, automatic emergency braking and adaptive cruise control. This may come as a disappointment to die-hard Maserati fans, but at the very least, the GranTurismo and GranCabrio sports cars still retain the classic hydraulic steering system. They also don't get the semi-autonomous features, but let's face it, those cars are ones you want to always be driving. As for the rest of the lineup, Bigland insisted the steering is still good. Of course you wouldn't expect anything less from the company's CEO. We'll reserve judgement until driving a 2018 Maserati ( that isn't a GranTurismo) to see if the new steering avoids being "unpleasantly artificial." Related Video:
Maserati reorganizes, tries to sharpen the trident
Mon, Nov 19 2018When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.
Next-generation Maserati Gran Turismo, Gran Cabrio confirmed
Thu, Aug 1 2019The Maserati Gran Turismo will return for a second generation after all. The Italian automaker confirmed the on-again, off-again grand tourer as it presented its financial results to investors. The Gran Turismo coupe and its convertible offshoot, the Gran Cabrio, were both included in the five-year plan parent company Fiat-Chrysler Automobiles (FCA) presented in 2014. Their future began looking grim when they disappeared from the company's road map, according to Motor Authority. We know Maserati is busily working on another, more hardcore sports car inspired by the Alfieri concept, and odds are insiders worried releasing two similar models in the same price bracket would confuse buyers and torpedo both nameplates. The latest from Maserati's Modena, Italy, headquarters is that development of the next Gran Turismo is back on track. Additional details about the car remain under wraps, but Maserati's presentation noted every car it releases beginning in 2020 will be offered with a battery-electric powertrain. The current, 12-year old Gran Turismo (pictured) has been V8-only for its entire career, and we wouldn't be surprised to see the eight-cylinder return as an alternative powertrain for buyers who don't want an EV. Maserati has previously made it clear that it won't commit to an all-electric future. Maserati's product master plan pegs the next Gran Turismo's debut date at some point in 2021. Keep in mind the company isn't exactly known for timeliness. Even if we see the model during 2021, it's unlikely to appear in American showrooms until 2022 at the earliest. The Gran Cabrio will arrive the following year, so it will likely launch as a 2023 model. That means the current Gran Turismo and Gran Cabrio will likely remain in the firm's lineup for two or three additional years. The presentation reaffirms Maserati's commitment to finally becoming a full-line automaker. In 2020, it will give the Levante, the Ghibli, and the Quattroporte a mid-cycle refresh, and it will release the aforementioned production version of the Alfieri concept introduced way back in 2014. Then 2021 will bring a smaller SUV, and a convertible variant of the yet-unnamed Alfieri-inspired model. Finally, the Quattroporte and the Levante will be replaced in 2022 and 2023, respectively. Maserati will need to keep the Gran Turismo and the Alfieri in two distinctly separate segments.