2009 Maserati Quattroporte on 2040-cars

Auto blog

2020 Maserati Quattroporte S Q4 Driveway Test | Are you louder than a Dodge Challenger?

The 2020 Maserati Quattroporte is an Italian luxury sedan that comes in several flavors. Recently, we've had a couple pass through the Autoblog short-term loaner fleet, and I decided to take the opportunity to record an exhaust clip and see whether it's louder than my 2013 Dodge Challenger SRT8 392.  You thought we were done with this, didn't you? Hah.  The Maserati is a bit of an odd duck. Like the Alfa Romeo Giulia Quadrifoglio, which kicked off this series, it's an Italian sedan powered by a turbocharged V6 producing a respectable 430 horsepower. Unlike the four-cheese, the Quattroporte in our garage was not its high-performance variant. In fact, if it were, it would have a V8, as all things should. I'm kidding. Or am I? Sadly, the V6 probably holds the S Q4 back in this particular "test," which resulted in a reading of 78.2 decibels. That's far short of my Challenger, which checked in at 85.7 dB and remains our reining champion ... for now.  The Quattroporte is in reasonably decent company, though, thanks to the Porsche Cayenne S Coupe, which produced a similar result. Yeah, that's an SUV, but this is a luxury car, right? So the missions are similar. Heck, they even make about the same power.  These tests are only vaguely scientific, and I conduct them using a free Android OS sound-measuring app and the mostly enclosed space of my personal garage. For those who are unfamiliar with my methodology (and again, I use that term somewhat loosely), you can refer back to my previous tests with the Alfa or the Cayenne S Coupe for more details.  Or, just click the pretty links to hear engines go burble-burble; it's entirely up to you.  Disclaimer: Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content. Like most of the auto news industry, we also sometimes accept travel, lodging and event access for vehicle drive and news coverage opportunities. Our opinions and criticism remain our own — we do not accept sponsored editorial.

Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Watch the Maserati MC20 unveiling

UPDATE: You can now read all the details and see photos of the MC20 here. Maserati has been teasing its upcoming MC20 mid-engined coupe since spring, and today we finally get to see it in the flesh. Maserati will begin the livestream at 2:35 PM Eastern, and you can watch along with us in the video above. If you need a reminder of what we're looking forward to, we're expecting a two-door performance car with a twin-turbo 3.0-liter V6 mounted amidships providing about 630 horsepower and 538 pound-feet of torque. Notably, that motor comes from Maserati itself, rather than sourcing it from Ferrari. In addition to the original teasers from March and a more recent studio teaser from September 1, we've also seen some spy photos of the MC20 out in the wild. There was also a MC20 tribute to Stirling Moss, as well as a 1940 Targa Florio tribute. Check those out to get up to speed, and watch the live event with us here shortly. Maserati MC20 Teasers View 5 Photos