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Leak confirms Maserati product plans, five new models

It isn't a secret that Maserati is planning a product expansion in an attempt sell 50,000 units annually by 2015, but the automaker hasn't officially announced just how it plans to do so. Yes, we've seen (and driven) the 2014 Quattroporte, checked out spy shots for the smaller Ghibli sedan and Maserati even confirmed the Levante name for its SUV, but a leaked document reported by CarScoop could shed some light on how the Italian automaker intends on carrying out its rapid growth.
According to the image, the new Ghibli and Levante models will considerably lower the entry price point for the Maserati brand with the sedan having a price range from around $72,000 up to just over the $100,000 mark, with the SUV starting at close to $80,000 and topping out at almost $200,000. It also looks like the GranTurismo and GranCabrio will be getting redesigned in the near future at which point the new Gran Sport model will be added to the mix - otherwise known as the which often-rumored sports car with which Maserati will do battle with the Porsche 911.

Alfieri headed for production based on strong Maserati sales

Maserati has been on a heck of a product surge recently. After years of subsiding on versions of the previous Quattroporte and the aging GranTurismo, the Modense automaker rolled out the new Quattroporte the year before last, the Ghibli last year, it will introduce the Levante crossover next year and - according to the latest intel - will begin production of the Alfieri sports car the year after that.
The Alfieri concept debuted just last month at the Geneva Motor Show, taking the form of a two-door sports car foreshadowing the brand's new design language. Reception was positive, but it appears that sales of Maserati's existing models is what's giving the Alfieri the green light.
According to Automotive News, citing an interview given by Maserati chief Harald Wester on Bloomberg Television, the brand has been getting 3,500 orders per month, putting it on track to sell 42,000 units this year - nearly three times as much as the 15,400 it sold in 2013. The profits generated off those orders could be enough by themselves to offset the losses which Fiat is expected to record this year based on flagging sales for the Fiat, Alfa Romeo and Jeep brands in Europe.

Maserati says no to all-electric future, says U.S. chief

The future internal combustion remains questionable as automakers push for electrification. But not for Maserati, according to a report from Motor Trend on an investor call discussing first-quarter earnings. According to the outlet, FCA CEO Michael Manley and Maserati North America's head honcho, Al Gardner, made it known on the call that Maserati does not have any plans to say goodbye to good 'ol gasoline power. Rather, the company is planning to embrace electrification in different ways, such as hybridization. "This is a brand that needs combustion engines. It needs that raw emotion," Gardner told reporters at the conference. He also noted it's important for the company to get "back to its roots," citing the company's start with race cars before offering consumer vehicles. Maserati's electrification will begin as part of its model line overhaul leading up to 2022 that is also supposed to help reverse Maserati's slumping sales. Gardner noted that a new sports car will mark the start of the revamp, and we expect it will be a production version of the hotly anticipated and very sexy Alfieri Concept car. We may even see the car at Geneva next year. After that will be a new crossover smaller than the Levante, along with hybrid and plug-in hybrid variants with a few select electric vehicles. Maserati won't be the only automaker embracing electrification, as Jaguar, Volkswagen and Porsche are all pushing toward the new powertrain technology. Unlike Maserati, some of these brands are going all-in on electric cars. Volkswagen will release its last new internal combustion engine in 2026. Volvo's Polestar brand will only have pure EVs after the Polestar 1 sports car.