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Maserati Alfieri Concept lands on US shores ahead of 2016 production model
Sun, 17 Aug 2014America, meet the next sports car from Maserati. This is the Alfieri Concept, and it made the trip from Europe to make its US debut during the 2014 Monterey Car Week.
The two-door originally made its debut at the 2014 Geneva Motor Show, and has since made an ear-pleasing visit to the UK before it arrived at today's Rolex Monterey Motorsports Reunion at Mazda Raceway Laguna Seca.
For those that need a refresher, the Alfieri is a 2+2 that will, when it arrives in 2016, be available with a 410-, 450- or 520-horsepower V6, with the latter two power levels coming with an all-wheel-drive system. The Alfieri Coupe will be joined by a convertible in 2017.
V8-powered Maserati Levante spied nearly naked
Thu, Sep 14 2017I love fast SUVs. A big engine can do wonders to make a boring crossover exciting, even if they still handle like an overstuffed goldfish on wheels. That's why I'm really excited to see spy shots that show a V8-powered Maserati Levante in the flesh. Even before the Levante hit showrooms, Maserati admitted to us that a V8-powered prototype was already in existence. It seems that a full reveal is imminent. Visually, the prototype we see here only does with revised front and rear fascias. It's slightly more aggressive, but not that far removed from what's currently available. Still, we're more interested in what's under the hood. Maserati said the Quattroporte's Ferrari-assembled 3.8-liter twin-turbo V8 fits in the Levante with no issues. That should be no surprise, as the two models share a basic platform. In the Quattroporte, the engine makes 523 horsepower and 479 pound feet of torque. Don't be surprised if things are cranked up in the Levante to compete with the 567 horsepower BMW X5 M and the all-new 550 horsepower Porsche Cayenne Turbo. Look for bigger brakes, stiffer suspension and more aggressive rubber. Typical performance modifications. While we don't know for sure, the V8 Levante is likely to wear the GTS badge, just like the top-dog Quattroporte. Unfortunately, the model ditches hydraulic steering for an electrically assisted unit. Still, it's sure to be a riot, at least in a straight line. Related Video: Featured Gallery Maserati Levante GTS spy shots View 12 Photos Image Credit: CarPix Spy Photos Maserati Crossover SUV Luxury Performance maserati levante gts
Maserati's Super Bowl spot may have cost more than $700 per car [w/video]
Mon, 17 Feb 2014It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.