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FCA is setting a five-year strategy: Here's how the last one played out

We're slightly more than four years removed from Sergio Marchionne last five-year plan for FCA, a tell-all where the Italian-American automaker divulged its plans for the 2014 through 2018 model years. It was a grand affair, where Sergio told FCA investors that all was right in Auburn Hills, Alfa Romeo and Maserati were making comebacks, and the fifth-gen Dodge Viper received a mid-cycle refresh. You can read every last one of those past predictions right here. We're on our way to Europe to see Sergio's sequel, coming out Friday straight from FCA's Italian headquarters. (Bloomberg reports a plan to expand Jeep and Ram globally, combine Alfa Romeo and Maserati into a single division for an eventual spinoff, and downsizing Fiat and Chrysler. Also, EVs.) But before we arrive in Italy and find out exactly what Marchionne has planned for 2019 through 2023 as his last act as CEO, let's take a minute to tally up the results of his last term based on the same scoresheet we used in 2014. Now, we're only five months into 2018, so much of this — including vehicles like the Ram HD and Jeep Grand Wagoneer — could still debut this year. For those, we'll mark things TBD. We're not going to draw any conclusions or make any objectionable remarks. We're simply going to let the stats speak for themselves.

2017 Maserati Model Year Preview and Updates

From a storied past, to an almost-forgotten nameplate and to what it offers today – in the guise of two four door sedans, a coupe or convertible GT and its first-ever SUV – Maserati has, over the last several years, quietly exploded into the ranks of desirable brands. And with the introduction of the all-new Levante SUV (pictured above), the Italian marque once again confounds the skeptics. MASERATI LEVANTE: The Levante, Maserati's first-ever SUV, arrives in the US marketplace at exactly the right time, as interest in all-road capability has never been higher, and high-end offerings have never been more numerous. Supplying what Maserati describes as best-in-class on-road handling in 'sport' mode and leading off-road comfort, propulsion is supplied by your choice of two V6 powertrains: a 3.0-liter twin-turbo V6 with 345 horsepower in the Levante, and the same basic V6 with 424 horsepower in the Levante S. GHIBLI: Maserati's most accessible model, with a base price of just over $70K, is unchanged for 2017. GRAN TURISMO COUPE/CABRIOLET: Maserati's 2+2 coupe and convertible are unchanged for 2017. QUATTROPORTE: Maserati's luxury four-door receives an exterior nip here and tuck there, along with updated infotainment inside. Available in both GranLusso and GranSport, you can enjoy sport-oriented luxury or luxury-oriented sport. And unlike its siblings, which offer either V6 powertrains or V8 powertrains, the Quattroporte allows the buyer to select one from each column.

Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.