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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

2020 Maserati Quattroporte S Q4 Driveway Test | Are you louder than a Dodge Challenger?

The 2020 Maserati Quattroporte is an Italian luxury sedan that comes in several flavors. Recently, we've had a couple pass through the Autoblog short-term loaner fleet, and I decided to take the opportunity to record an exhaust clip and see whether it's louder than my 2013 Dodge Challenger SRT8 392.  You thought we were done with this, didn't you? Hah.  The Maserati is a bit of an odd duck. Like the Alfa Romeo Giulia Quadrifoglio, which kicked off this series, it's an Italian sedan powered by a turbocharged V6 producing a respectable 430 horsepower. Unlike the four-cheese, the Quattroporte in our garage was not its high-performance variant. In fact, if it were, it would have a V8, as all things should. I'm kidding. Or am I? Sadly, the V6 probably holds the S Q4 back in this particular "test," which resulted in a reading of 78.2 decibels. That's far short of my Challenger, which checked in at 85.7 dB and remains our reining champion ... for now.  The Quattroporte is in reasonably decent company, though, thanks to the Porsche Cayenne S Coupe, which produced a similar result. Yeah, that's an SUV, but this is a luxury car, right? So the missions are similar. Heck, they even make about the same power.  These tests are only vaguely scientific, and I conduct them using a free Android OS sound-measuring app and the mostly enclosed space of my personal garage. For those who are unfamiliar with my methodology (and again, I use that term somewhat loosely), you can refer back to my previous tests with the Alfa or the Cayenne S Coupe for more details.  Or, just click the pretty links to hear engines go burble-burble; it's entirely up to you.  Disclaimer: Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content. Like most of the auto news industry, we also sometimes accept travel, lodging and event access for vehicle drive and news coverage opportunities. Our opinions and criticism remain our own — we do not accept sponsored editorial.

Maserati announces the official end of its V8s

We all knew this was coming. Maserati announced it was going all-electric by 2030, so the end was definitely in sight for the V8. But now it's crystal clear. Maserati will end production of its V8s at the end of this year. The company says that there will still be some V8-powered models on sale into 2024. We're assuming that's based on inventory that may not have yet sold or been delivered by the end of 2023. Maserati will have a little something, though, to celebrate its road-going V8 history, which dates back to 1959 and its 5000 GT coupe. It will launch two special editions, the Ghibli 334 Ultima and the Levante V8 Ultima. These will be revealed in July at the Goodwood Festival of Speed. Those models will join the existing Trofeo versions of the Levante, Ghibli and Quattroporte that are on sale now, all with V8s. Maserati didn't say anything about upgrades to the V8 itself. So presumably, it will remain the familiar twin-turbo 3.8-liter V8 making 572 horsepower that is available in other trims now. Any additional changes to the special edition cars will probably be colors, trimmings and maybe handling tweaks. Even if Maserati wasn't going all-electric, the V8's days were probably numbered. The new top-dog engine is the twin-turbo 3.0-liter V6 used in the Grecale Trofeo and the MC20 supercar. In the MC20, it makes 620 horsepower; more than the V8. But of course, even that new V6's days are numbered. All of Maserati is going electric, and while the internal combustion models aren't being phased out just yet, every model has electric versions on the way under the Folgore name. That includes the mainstream models such as the new Grecale SUV as well as the sports cars including the new GranTurismo and the MC20. Those electric models aren't far away, either. Maserati's goal is to have electric versions of all its models by the end of 2025, and hybridization isn't part of the plan. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.