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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati Alfieri Concept lands on US shores ahead of 2016 production model

America, meet the next sports car from Maserati. This is the Alfieri Concept, and it made the trip from Europe to make its US debut during the 2014 Monterey Car Week.
The two-door originally made its debut at the 2014 Geneva Motor Show, and has since made an ear-pleasing visit to the UK before it arrived at today's Rolex Monterey Motorsports Reunion at Mazda Raceway Laguna Seca.
For those that need a refresher, the Alfieri is a 2+2 that will, when it arrives in 2016, be available with a 410-, 450- or 520-horsepower V6, with the latter two power levels coming with an all-wheel-drive system. The Alfieri Coupe will be joined by a convertible in 2017.

Maserati electrified the new Grecale SUV, and it's the top performer

Maserati is going electric, first with the announcement of the GranTurismo Folgore, its first electrified performance car, and now with the reveal of the Grecale Folgore electric SUV. The brand announced the vehicle at the Shanghai Auto Show this week, along with the promise that all its models would offer electric options by 2025. The 550-horsepower electric SUV gets a dual-motor powertrain, which delivers 605 pound-feet of torque, and standard all-wheel drive. Maserati promises a range of around 311 miles (500km) and a top speed of 137 mph. Compare that with the gas-powered Grecale Modena’s 325 horsepower, and itÂ’s clear this will be the performance halo of the SUV line. Though electric, the Grecale Folgore retains MaseratiÂ’s signature grille look and trident logo up front. ItÂ’s a more traditional presentation than the weird closed-off nose many EVs carry, and the automaker left its iconic three-porthole styling element on the front fenders. Wheel sizes range from 19 to 21 inches, depending on the market, and the SUV gets gloss-black exterior trim. Maserati installed a 12.3-inch touchscreen and an 8.8-inch digital gauge cluster and said that many of the Grecale FolgoreÂ’s controls have gone digital in the infotainment system. Wireless Apple CarPlay and Android Auto join a few Chinese-market apps like WeChat and Baidu CarLife, and the Maserati digital assistant system has been updated for the electric SUV. Grecale Folgore buyers can work with Maserati on home or public charging solutions, including facilitating charging across Europe and China. The automaker can facilitate home charging installation, including shipping a wallbox charger to buyersÂ’ homes or offices. The SUV itself comes with 400-volt electric architecture, as well as battery preconditioning and temperature management to ensure the fastest charging. We donÂ’t have pricing or a U.S. release date for the new SUV, but Maserati talked more about its first EV, the GranTurismo Folgore, at the show. The car features more than 750 horsepower at the wheels and an 800-volt electrical system for ultra-fast charging. Gas versions of the car are available with up to 542 horsepower from a twin-turbo V6. Green Auto Shanghai Maserati Electric