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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

2023 Maserati Grecale starts taking off its camouflage

Maserati is still working on bringing the Grecale, its long-awaited entry-level SUV, to production. With a little over a month to go before the model's unveiling, the Italian company released a batch of preview images that give us the best look yet at the next addition to its lineup. The prototype depicted in the images wears a black and white wrap that previews some of the Grecale's specifications and features, like the amount of storage space and leg room available in the cabin. Key figures remain under wraps, they're replaced by asterisks, and a message written on the wrap lets the Grecale tell on-lookers that it "can't tell you much more" about what's underneath. The photos are telling, though. While previous images released by Maserati hid the SUV's finer design details, the latest batch shows the grille, headlights, some exterior trim pieces and cool-looking wheels with trident-shaped spokes that echo the firm's logo. Its profile is reminiscent of the Levante's in the sense that it unmistakably leans towards the sporty side of the SUV scale thanks to styling cues like a rakish roof line, though its rear wheel arches look less pronounced. Up front, it's a different story: the headlights are more rounded and positioned above the grille. Out back, we spot horizontal lights connected by a piece of trim (or a well-hidden light bar) and four exhaust outlets. All told, the Grecale falls in line with Maserati's design language without blatantly copying the Levante. Its interior remains hidden for the time being, however. Nothing is official yet, but earlier reports claim that the Grecale will ride on a version of the Giorgio platform that underpins several members of the Alfa Romeo range, including the Stelvio and the Giulia. If that's accurate, rear-wheel-drive will likely come standard (at least in some markets) and all-wheel-drive will be available as well. We know that a high-performance Trofeo version will ultimately join the range. Aimed directly at the Porsche Macan, the 2023 Maserati Grecale will make its debut on March 22. Production will start shortly after. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati bringing new sports car concept to Geneva?

Maserati is in the midst of a major product overhaul. The Quattroporte was recently redone, the Ghibli is a fresh new model and the Levante crossover is still in the pipeline. But what about its two-door line? Surely Maserati hasn't forgotten about those, right?
Not according to the latest gossip, it hasn't. Word has it that in celebration of its centenary this year, the Trident marque is preparing a new sports car concept to unveil at the Geneva Motor Show. Apparently smaller than the aging GranTurismo, the new concept is said to take aim at the Jaguar F-Type - not to mention the Porsche 911.
According to GTSpirit, the concept could pack the Modenese automaker's new twin-turbo V6 or V8 engines, but no matter how many cylinders, it's understood we're likely looking at a front-engine/rear-drive layout and an automatic transmission.