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Maserati MC20 appears in artsy, blurry teaser

Maserati said it's entering a new era. Judging by these teaser shots of the a camouflaged MC20 prototype supercar, it's clear Maserati plans to strut its way into that new era con il coraggio and braggadocio. Maserati took its future flagship to the Piazza degli Affari in Milan, for a set of mostly blurry photos in front of Italian artist Maurizio Cattelan's sculpture called "L.O.V.E." Maserati called the artwork "a symbol of Italian audacity in international contemporary art," for the sake of clarity, we'll call it a giant marble bird flipped at anyone who might ask, "You talkin' to me?" The MC20 is thought to be built around the carbon chassis laid up for the 4C, stretched lengthwise and across to create an overall larger package. We can't tell much about the real masterpiece in the photos, but it is clear the MC20 prototype has shed its gawky bodywork borrowed from the Alfa Romeo 4C to slip into something more comfortable. A very Maserati nose leads with a large grille and sits prominently ahead of the other bodywork. Behind that, an Italianate supercar form combines plenty of intakes, deep side skirts, a seamless rake to the backlight, and a short rear overhang. In back, powertrains developed at Maserati and for Maserati should make all sorts of lusty noises. The top powertrain is expected to be a hybrid V6 with three electric motors and around 600 horsepower, there's hearsay about an all-electric model, and rumors of a turbocharged V8 won't die. The only gearbox mentioned so far is an eight-speed dual-clutch shooting power to the rear wheels. Autoevolution believes the hybrid engine will translate into a sprint to 62 miles per hour in around two seconds and a top speed beyond 186 miles per hour, just the kind of giddy-up one would expect from a challenger aimed at the Lamborghini Huracan Evo. If anything, 600 hp sounds conservative seeing as the Alfa Romeo Giulia GTA gets 540 hp from its 2.9-liter turbocharged V6 without electric help. The MC20 will take on Lamborghini's championship-winning finest on the track, too, the MC20 — for Maserati Corse 2020 — surely headed for an FIA entry in track-only form. For now, the MC20 continues its driving program to prepare for its debut in May. The coupe version should come first, going on sale in Europe late this year and in the U.S. sometime next year, followed by a convertible variant.  

Maserati switching to in-house twin-turbo V6 and turbo four

Automotive News has been able to put some output figures to the two primary engines that will power Maserati's renaissance. Last year the Italian luxury brand sent notice that it would terminate its deal to with Ferrari to use the Maranello-sourced F160 3.0-liter twin-turbo V6 and F154 3.8-liter twin-turbo V8. As new Maserati models appear and current models are overhauled, the brand will begin installing either Maserati's own 3.0-liter twin-turbo V6, or an FCA-sourced 2.0-liter turbocharged four-cylinder. The V6 will greet the world from the middle of the MC20 supercar poised for debut in September, assuming nothing goes worse with the world than it already has. Rumor from Mopar Insiders and Allpar forums is that Maserati began building its V6 based on Alfa Romeo's 690T V6. Alfa Romeo puts the 690T in the Stelvio and Giulia Quadrifoglio, the engine's development having started seven years ago with Ferrari's F154 V8 as its heart. Tuned for speed, peak output could reach 542 horsepower. After making its home in the racy coupe, the V6 will also serve a new midsize Maserati crossover coming next year, as well as the next GranTurismo coupe and GranCabrio convertible. In the crossover, power is apparently limited to no more than 523 horses. In Maserati's new V6, one piece of technology that permits such high output and emissions friendliness is turbulent jet ignition (TJI). German supplier Mahle has been developing the technology for at least 10 years, and put it to use in Ferrari's Formula 1 engine about five years ago, after which Japan's Super GT manufacturers picked it up. Instead of a spark plug igniting fuel directly in the combustion chamber, TJI places the spark plug and an injector nozzle at the top of a "jet ignition pre-chamber assembly." The injector shoots a mist of gasoline into the pre-chamber, the spark plug fires, and the force of ignition in the pre-chamber sprays the combustion through tiny holes at the bottom of the pre-chamber into the cylinder as the piston rises. Mahle says the shorter burn and improved combustion spread means cleaner-burning gas engines that emit fewer emissions.   AN says that the "new V-6 engine will be 'electrified' in some form." It's not clear if that means all versions of the V6 will get some sort of hybrid assistance, or if — as had been thought — there will be a non-hybrid unit.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.