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Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

Maserati hand-painted tricolor stripe shows Italian pride — for a price

Italy has gone through a rough time with the coronavirus, but now the country is emerging from the worst of it and is experiencing a renewed sense of national pride. Rome's famous Colosseum is illuminated in the green, white and red of the Italian flag, and Maserati is getting into the spirit as well. The company is offering a narrow tri-color stripe in the same green-white-red on the hood and roof of new Maseratis. Waving the proverbial Italian flag with your Maserati doesn't come cheap, however. The option is $5,000, although we should point out that it is hand-painted. The stripe is available on a small number of 2020 model year Levantes and Ghiblis exclusively in conjunction with the Nero Ribelle (metallic black) body color. We're told the special stripe will be offered more widely as a special-order option for 2021, where it can also be paired with other body colors. Pricing for the 2021 model year has not been released. Related video:    

Maserati recalls 135 GranTurismos over door latches

Maserati issued a recall for faulty door latches on the GranTurismo. Only 135 examples are affected, though the GranTurismo is a low-volume product. The problem with the door latches is that they may not have been properly heat-treated, which means that in the event of a crash, the door could swing open. All of the affected GranTurismos (both coupes and convertibles) are from the 2016 model year and were produced between June 24, 2015, and September 2, 2015. While Maserati's sales figures (thanks largely to the introduction of newer models) continue to climb, the GranTurismo accounts for only a small portion of the company's overall production. Last year the company sold an all-time high of 36,500 units around the world, of which only 3,500 (or less than one tenth) were from the GranTurismo line - which remains the oldest in the Maserati lineup. Since introducing the GranTurismo in 2007, the Modenese automaker has rolled out the Ghibli, replaced the Quattroporte, and is preparing to delve into the SUV market with the forthcoming Levante. A new two-door model is expected to arrive in the form of the Alfieri, which won't replace the GranTurismo, per se, but we wouldn't expect the GranTurismo to stick around for long after the Alfieri comes along. RECALL Subject : Passenger Side Door Latch Not Heat Treated Report Receipt Date: NOV 10, 2015 NHTSA Campaign Number: 15V744000 Component(s): LATCHES/LOCKS/LINKAGES Potential Number of Units Affected: 135 Manufacturer: Maserati North America, Inc. SUMMARY: Maserati North America, Inc. (Maserati) is recalling certain model year 2016 GranTurismo and GranTurismo Convertibles manufactured June 24, 2015, to September 2, 2015. The affected vehicles were built with passenger side door latch components that were not heat treated. CONSEQUENCE: If the door latch was not heat treated, in the event of a crash, the door latch may fail allowing the door to open, increasing the risk of injury. REMEDY: Maserati will notify owners, and dealers will replace the passenger side door latch assembly, free of charge. The recall is expected to begin in November 2015. Owners may contact Maserati customer service at 1-201-816-2600. Maserati's number for this recall is 292. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Related Video: