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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati recalls 135 GranTurismos over door latches

Maserati issued a recall for faulty door latches on the GranTurismo. Only 135 examples are affected, though the GranTurismo is a low-volume product. The problem with the door latches is that they may not have been properly heat-treated, which means that in the event of a crash, the door could swing open. All of the affected GranTurismos (both coupes and convertibles) are from the 2016 model year and were produced between June 24, 2015, and September 2, 2015. While Maserati's sales figures (thanks largely to the introduction of newer models) continue to climb, the GranTurismo accounts for only a small portion of the company's overall production. Last year the company sold an all-time high of 36,500 units around the world, of which only 3,500 (or less than one tenth) were from the GranTurismo line - which remains the oldest in the Maserati lineup. Since introducing the GranTurismo in 2007, the Modenese automaker has rolled out the Ghibli, replaced the Quattroporte, and is preparing to delve into the SUV market with the forthcoming Levante. A new two-door model is expected to arrive in the form of the Alfieri, which won't replace the GranTurismo, per se, but we wouldn't expect the GranTurismo to stick around for long after the Alfieri comes along. RECALL Subject : Passenger Side Door Latch Not Heat Treated Report Receipt Date: NOV 10, 2015 NHTSA Campaign Number: 15V744000 Component(s): LATCHES/LOCKS/LINKAGES Potential Number of Units Affected: 135 Manufacturer: Maserati North America, Inc. SUMMARY: Maserati North America, Inc. (Maserati) is recalling certain model year 2016 GranTurismo and GranTurismo Convertibles manufactured June 24, 2015, to September 2, 2015. The affected vehicles were built with passenger side door latch components that were not heat treated. CONSEQUENCE: If the door latch was not heat treated, in the event of a crash, the door latch may fail allowing the door to open, increasing the risk of injury. REMEDY: Maserati will notify owners, and dealers will replace the passenger side door latch assembly, free of charge. The recall is expected to begin in November 2015. Owners may contact Maserati customer service at 1-201-816-2600. Maserati's number for this recall is 292. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Related Video:

Jay Kay's 1955 Maserati A6G/54 on the docket for Pebble Beach

Gooding & Company has revealed the highlights of its consignments for its Pebble Beach auction during the action-packed Monterey weekend. At the top of the list is the classic 1955 Maserati A6G/54 Frua Berlinetta currently owned by Jamiroquai frontman Jay Kay. This Maserati, the show car from the 1955 Paris Auto Salon, features Frau coachwork, won Best in Show at the Salon Privé, and is expected to fetch between $1.5 and 2 million.
No less prestigious is the 1938 Bugatti Type 57C Stelvio convertible that belonged to Prince Louis Napoleon of France, grandson of Emperor Napoleon I and noted Bugatti collector of the time. Supercharged from the factory, the stunning two-tone droptop is projected to sell for $1.3 to 1.6 million.
Finally, an original 1966 Shelby 427 Cobra is on the docket, with pre-sale estimates at $750,000 - $950,000. See below for the full press release and watch this space as the classic car world gears up for Pebble Beach.