2015 Maserati Gran Turismo Sport on 2040-cars

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Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

Camal Studio pays tribute to the Maserati GranTurismo

Although the Maserati GranTurismo may have looked pretty hot when it hit the scene in 2007, eight years on, it's starting to show its age. Maserati is focusing its attention on the new Quattroporte, Ghibli and upcoming Levante utility vehicle, but Camal Studio is evidently keen to pick up what Maserati has let fall by the wayside.
The design house, as you may recall, was founded by former Pininfarina designers - the same firm that penned the GranTurimso (among other Maseratis) in the first place. Camal calls its redesign the Tributo (a name which should require no translation) and it draws its inspiration from Maserati GTs past like the original Ghibli, Bora and Khamsin. The resulting design comes across as clean enough, but to our eyes somewhat unremarkable. And if you're going to go to the trouble of coachbuilding a Maserati, you might as well go for a bit more visual impact. But that's judging solely from the renderings, and that's just our opinion - the financially well-endowed customers Camal is going after may feel otherwise once they see it in the flesh.

Maserati readies Modena plant for Alfieri, shelves GranTurismo soon

It is highly likely that the Maserati GranTurismo will soon go the way of the Biturbo. An Australian Maserati executive was quoted as saying that GranTurismo production will end by the end of this year, and Maserati itself has announced that the Modena plant making the GranTurismo will face production line upgrades to prepare for a new model. Glen Sealey, general manager of Maserati's Australia and New Zealand operations, told Carsales that GranTurismo production will cease by the end of 2019, and that dealer stock Down Under will last until mid-2020. The GranTurismo will reportedly be succeeded by the all-new Alfieri coupe, based on a space-frame chassis that will also see a convertible variant added to the lineup. Earlier reports have included the mention of a full-electric Alfieri version produced with Ferrari know-how. Maserati's own statement says that upgrading and renewal of the Modena production lines will begin in the autumn of 2019, meaning that the GranTurismo should remain in production for less than nine months. Maserati also mentioned "a totally new model, a characteristically Maserati sports car" entering pre-series production during the first half of 2020, but according to other reports, it could take until 2022 for the Alfieri to reach customers. If that's true, there'd be quite a gap in the Maserati portfolio. The GranTurismo was launched at the 2007 Geneva Motor Show, though updates have strived to prolong its shelf life. Recent GranTurismo sales in the United States have been modest: after a little more than 2,000 units sold in 2016, sales halved for 2017. Maserati has stated earlier that it wants to reach 100,000 global sales by 2022, with a 15-percent profit margin. Image Credit: Maserati Plants/Manufacturing Rumormill Maserati maserati alfieri