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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Stellantis announces ‘Circular Economy’ business to drive revenue, decarbonization

Stellantis has already announced its plans to reach net-zero carbon emissions by 2038. Today, the automaker has announced a new business unit to help it reach that goal while generating 2 billion euros per year in revenue by 2030. The “Circular Economy” business will help make revenue less dependent on finite, rare and ecologically problematic materials. The Circular Economy model features what Stellantis calls a “4R” strategy, comprising remanufacturing, repair, reuse and recycling. The goal is to make materials last as long as they can, reducing reliance on the acquisition of those precious new materials in the future by returning them to the business loop when theyÂ’ve reached the end of their first life. Through these processes, Stellantis says it can save up to 80% raw material and 50% energy compared to manufacturing a new part. Remanufacturing, or “reman” in Stellantis shorthand, means dismantling, cleaning and rebuilding parts to OEM spec. Nearly 12,000 remanufactured parts are available for customers to purchase. Some remanufacturing is done in-house, and some with partners and through joint ventures. Repair is pretty obvious — fixing parts to put back into vehicles. This also consists of reconditioning, to make a vehicle feel like new. Stellantis boasts 21 “e-repair” centers for repairing electric vehicle batteries.  Reuse refers to parts still in good condition from end-of-life vehicles sold as-is. Stellantis says it has 4.5 million multi-brand parts in inventory. These are sold in 155 countries through the B-Parts e-commerce platform. Reuse also refers second-life options, such as using batteries outside of automotive purposes. Recycling involves dismantling parts and scraps back into raw material form that is then looped back into the manufacturing process. Stellantis says it has collected 1 million parts for recycling in the past six months. Recycling doesnÂ’t get counted in that aforementioned 2 billion euros of revenue, but it does save the company money on acquisition of raw materials. As for batteries, specifically, Stellantis expects this recycling business to ramp up after 2030, when the packs currently in service begin to reach the end of their lifecycle. Stellantis will use its new “SUSTAINera” label to denote parts that are offered as part of its Circular Economy business.

Maserati pulls the plug on Trofeo spec racing series [w/video]

For the past twelve years, customers looking to push their Maserati to the limit have been taking part in the Trofeo series. But the Italian automaker is pulling the plug and stepping into to GT4 competition. The Trofeo World Series kicked off back in 2003 when the field was made up of spec racers based on the old Maserati 4200. The newer GranTurismo MC took its place in 2010, and with it the series expanded from Europe into other locations. This year's calendar saw it race at Paul Ricard in France and the Red Bull Ring in Austria, at Road America, VIR, and Laguna Seca here in America, at Suzuka in Japan and Abu Dhabi in the Middle East.This will be the last season for the championship, but that doesn't mean client racers won't have a chance to turn the wheel of a Maserati in anger again. Instead of competing exclusively against identical machinery, Maserati will now support customer teams in two racing series under GT4 regulations: the Pirelli World Challenge here in the US and the European GT4 Championship across the pond. To that end, it's adapting the GranTurismo MC from Trofeo spec to GT4 by reducing the output from the 4.7-liter V8 from 488 horsepower to 430 and tweaking the aero package. Following the Balance of Performance tests to be undertaken under the auspices of the SRO (which runs the Euro GT4 series as well as the Blancpain championships), a good 10 teams will field 20 cars between the two series on both sides of the Atlantic. Those still interested in competing in spec racing series with identical machinery still have plenty of places to turn, including the Ferrari Challenge, Lamborghini Super Trofeo, and the Porsche Supercup. Check out the modified Maserati GranTurismo MC GT4 in the gallery above and video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MASERATI TO COMPETE IN THE 2016 GT4 CHAMPIONSHIPS 17 December 2015 - The final round of the 2015 Trofeo World Series took place at Abu Dhabi's Yas Marina circuit last weekend, bringing the sixth and final season in Maserati's single-make series to a close. This, however, will not be the end of Maserati's sporting activities: the GranTurismo MCs will be back on track in 2016 competing in the international GT4 series run by private teams.