2014 - Maserati Gran Turismo on 2040-cars

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Maserati offers peek into Alfieri concept's design

This year marks Maserati's hundredth anniversary, which means we'll be spending the rest of 2014 talking about all the company's planned celebrations. The Alfieri Concept, shown at the 2014 Geneva Motor Show, though, is quite possibly the most noteworthy part of the brand's centennial.
Named after one of the company's founder, Alfieri Maserati, the coupe is a striking piece of design, although it did manage to fall short of earning a spot on our editors' choice list for the Geneva show (we blame this more on the number of exciting products at the show rather than any shortcoming of the showcar).
In this video, Maserati Centro Stile designers take us through the process of penning the Alfieri, from the car it was inspired by, on to the actual process of designing the car. Fans of automotive design won't want to miss this video. Take a look below.

2024 Maserati GranTurismo First Drive Review: Striking balance

ROME — ItÂ’s easy to argue that the coupe is dead — especially big coupes with four seats. Never a huge segment to begin with, this slice of the market has shrunk in recent years as buyers flock to SUVs and carmakers allocate their development budget accordingly. In 2023, it makes more sense from a business point of view to slap the “coupe” label on a four-door crossover than to put it on a real coupe with two doors. Maserati isnÂ’t giving up. ItÂ’s not just business; itÂ’s also personal. ThereÂ’s a big chunk of its heritage built on four-seater coupes, so it completely reinvented the GranTurismo instead of throwing the nameplate into the darkest locker of automotive history. ItÂ’s still a coupe, and it still has four seats, but significant changes to the powertrain (including a smaller engine and all-wheel drive) aim to broaden its appeal. Maserati planted its flag on this turf in 1947 when it released its first road car, the Pininfarina-designed A6 1500 Gran Turismo, and it has never strayed far from it since. Its designers channeled this heritage into the second-generation GranTurismo without veering into retro territory or using a Xerox machine. “People often ask me, ‘Are you inspired by the past?Â’ WeÂ’re not copying elements, weÂ’re not copying styles necessarily, but we do allow ourselves to be inspired by the way we were constructing our cars back then,” Klaus Busse, the head of MaseratiÂ’s design department, told me. He cited the proportions as an example: sitting low to the ground, the GranTurismo features a long hood and a short trunk lid, which are shapes that have characterized dozens of cars positioned in the gran turismo segment for decades. Beyond the basic shape, the GranTurismo shares little with its predecessor — it illustrates what Busse meant in 2020 when he told me that the then-new MC20 would influence the rest of the range. ItÂ’s recognizable as a Maserati thanks in part to vertical headlights mounted above an oval grille, and of course it features the three fender-mounted vents that have become the Italian carmakerÂ’s signature. The coupe features a pure, fluid design with one exception: the fin-like protrusion on the roof. It houses a camera, and itÂ’s only fitted to GranTurismo models ordered with the digital rear-view mirror. I learned that integrating it into the trunk lid, like a rear-view camera, wouldnÂ’t have provided sufficient visibility.

Maserati ramping up production of Ghibli, Quattroporte

While Porsche may be relatively new to the four-door game, Maserati has been building the Quattroporte with few interruptions since 1963. But like its rival from Stuttgart, the Trident marque is rapidly shifting from a sports car company primarily to a manufacturer of high-end family transportation. Not only does it have the new Quattroporte on the market, but now it's got the Ghibli sedan as well and the Levante crossover on its way.
It's a gambit that's reaping huge benefits not only for Maserati itself but also for its newly merged parent company Fiat Chrysler Automobiles, which is finding the mass market less lucrative than it once was and is positioning both Maserati and Alfa Romeo against other luxury marques like BMW, Audi and Porsche. As a result, Maserati is considerably expanding its production.
Last month, Maserati sold over 3,000 cars, putting it on track to double its sales from 2013. But it's not about to stop there. With growing demand for its authentically Italian luxury sedans, Maserati is shifting more workers to its assembly plant in the Turinese suburn of Grugliasco (where the QP and Ghibli are made) and shortening vacation time to ramp production up from 750 cars per week to 900.