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Step inside the secret lab creating Maserati's future

MODENA, Italy – Driving Maserati's raucous GranTurismo MC and the effortlessly quick Levante SQ4 back to back feels like traveling through time. Horsepower doesn't go out of style, but a user interface quickly does, and the GranTurismo looks like it's from another era in that respect. Designers, engineers, and executives are busily orchestrating a transformation that will ensure the 105-year old firm's next leap forward is even more dramatic. Autoblog went behind the scenes in Maserati's Innovation Lab – which has never been opened to outsiders before – to find out how the looming metamorphosis will shape Fiat-Chrysler Automobiles' (FCA) flagship brand. Maserati is on the brink of a ground-up redesign that will take it into new segments of the market, and diversify its powertrain palette. We heard the term electrification used on many occasions during our visit, though company officials resorted to automotive omerta when we asked for additional details. An earlier product plan reveals every upcoming addition to its line-up will be available with an electric powertrain, and there will be quite a few cars to electrify. Historically a small, almost niche automaker, Maserati is on track to release five new models between 2020 and 2023, including a second SUV positioned below the aforementioned Levante, plus replacements for most of its current cars. Technology is playing a significant role in Maserati's renaissance. The company's four-year-old Innovation Lab is home to simulators capable of reproducing six months' worth of wear and tear in two weeks. Engineers can dial in a variety of situations, locations, and road conditions, ranging from a winding country road in France to a busy highway in southern California. They can digitally insert potholes, add rain or fog at the push of a button and remove either just as quickly, and put virtual prototypes on a long list of race tracks around the world, including the Nurburgring. Digital wind tunnels help the team test future cars well before they're built. This approach saves time and money, explained Luca Dusini, the man responsible for Maserati's vehicle dynamics testing and simulation. Making every dollar and each minute count is key to pulling off such an ambitious overhaul. 90% of development work is carried out on the various simulators, according to Dusini. This is significant, because Maserati is developing most of the technology it will pack into its future models from scratch.

Maserati Quattroporte custom-built wagon up for sale

These days, any modern station wagon is a rare machine, with models such as the Mercedes-Benz E-Class, Volvo V90, Audi RS6 Avant, and Porsche Panamera Sport Turismo selling not much more than a handful each. But combine the rarity of the wagon body style with the relative obscurity of the Maserati Quattroporte, and you have a truly unique longroof. That's exactly what you see here, a Maserati Quattroporte shooting brake, and it's coming up for sale by Historics Auctioneers in the U.K. Maserati never made a wagon version of its Quattroporte — "Cinqueporte"? — but that didn't stop one determined U.K. buyer. Inspired by the Quattroporte-based Bellagio Fastback, four of which were built by the Italian coachbuilder Touring, he had this 2016 Quattroporte converted into a shooting brake. The work was carried out by British high-end car restorer Adam Redding. The result looks like it could have come out of the factory in Modena. It's finished in Gunmetal Grey Metallic with 20-inch Mercurio alloy wheels with a black finish. The interior is Nero leather. There are no jump seats in the cargo hold, just luggage space, which again appears finished to a factory standard and is accessed via a power liftgate. Other features include navigation, parking sensors, heated seats, a backup camera, and a sunroof. As a U.K. car, this Maserati is right-hand drive. The Quattroporte's voluptuous styling lends itself to the wagon form. Too bad Maserati is unlikely ever to pick up the baton and offer such a model itself. Short of commissioning one yourself, this upcoming auction is likely to be the only chance to get one. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati Alfieri Concept lands on US shores ahead of 2016 production model

America, meet the next sports car from Maserati. This is the Alfieri Concept, and it made the trip from Europe to make its US debut during the 2014 Monterey Car Week.
The two-door originally made its debut at the 2014 Geneva Motor Show, and has since made an ear-pleasing visit to the UK before it arrived at today's Rolex Monterey Motorsports Reunion at Mazda Raceway Laguna Seca.
For those that need a refresher, the Alfieri is a 2+2 that will, when it arrives in 2016, be available with a 410-, 450- or 520-horsepower V6, with the latter two power levels coming with an all-wheel-drive system. The Alfieri Coupe will be joined by a convertible in 2017.