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Maserati Alfieri Concept draws from the brand's past, looks to its future

We may be just as (if not more) used to the idea of Maserati making four-door passenger cars as we are of Porsche or Aston Martin doing the same, but the Trident marque is no less routed in producing sports cars than its German and British rivals. The trouble is that, now seven years on the market, the GranTurismo is Maserati's only two-door model, and it's growing a little long in the tooth to serve as the brand's halo car. Especially when it starts looking back at its history on the occasion of its 100th anniversary. So to mark the milestone, and reconnect with its more sporting past, Maserati has rolled in to Geneva with the concept car you see here.
It's called the Alfieri, and we've been anticipating its unveiling since (if not long before) rumors surfaced last week of its impending arrival, followed by confirmation from the manufacturer and the leaked images we brought you mere hours ago. But now it's been unveiled in the metal.
The Alfieri's wheelbase is 9.5 shorter than the GranTurismo, but packs the same 4.7-liter naturally-aspirated V8.

Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

Swedish toymaker offers a wooden Maserati collection

In some ways, Maserati had it easier in the 1980s. We don't necessarily mean in a financial sense, or that the cars were especially reliable, but it has to be said both the Biturbo and the third generation Quattroporte are both simple, three-box shapes that are easy to re-create from blocks of solid wood. The Swedish toy company Playsam offers the Alfieri concept, the Levante SUV and open-wheel Maserati race cars in wooden toy car form, and the production portfolio is planned to be enlarged later. Maserati has plenty of classic designs for Playsam to re-create, but our tip is to look into the Biturbo style cars if they want to take a break from all those swoopy shapes you can see in the slideshow above. Maybe they could even offer the Chrysler TC by Maserati with a detachable hardtop: Those round opera windows must be really easy to drill in place. Browsing the online store, the prices for the Playsam's Maserati products are far higher than the toymaker's conventional $70 wooden toy car range, at over $370 apiece. But like the real counterparts, they should not just sit untouched: We would rather see them being used. Related Video: