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2017 Maserati Quattroporte gets updated styling, equipment

Maserati revealed a series of updates to the Quattroporte, the most obvious of which is revised styling inspired by the Alfieri coupe concept. The overall shape remains the same, but there's a new grille and front bumper, matte black trim, and an active aero element similar to the air shutter on the Levante crossover that helps cut drag by 10 percent. The Modenese automaker also took the opportunity to update the interior, principally integrating a new 8.4-inch multi-touch dashboard display to replace the old 7-inch unit. Manipulated by a new rotary multimedia controller, the system supports both Apple CarPlay and Android Auto integration. A new driver assistance package available as an option, encompassing adaptive cruise control, lane-departure and forward-collision warning systems, and automatic emergency braking. There are two new trim packages as well – dubbed GranLusso and GranSport – that can be optioned on the Quattroporte S and S Q4 or chosen between on the GTS model. Under the hood, both engines carry over unchanged. Standard power still comes courtesy of a 3.0-liter twin-turbo V6 good for 404 horsepower and 406 pound-feet of torque, channeled through an eight-speed automatic transmission to either the rear wheels or all four. The GTS packs a bigger 3.8-liter twin-turbo V8, still rated at 523 hp and 524 lb-ft. 0-60 times as a result remain unchanged at 4.9 seconds for the Quattroporte S, 4.8 for the all-wheel-drive Quattroporte S Q4, and 4.6 for the Quattroporte GTS. US pricing will be announced "in the coming weeks," we're told, however Maserati will begin delivering the revised Quattroporte already this month. The relevant question is whether these changes can help Maserati take a bigger slice of the fullsize luxury sedan market away from rivals like the Audi A8, BMW 7 Series, and Mercedes S-Class. Maserati sold fewer models across its entire range in the United States last year than Mercedes did of the S-Class family, making the Quattroporte something of a footnote in this elite segment. If what we're looking at here represents a mid-cycle refresh of the model introduced in 2013, it will likely be 2019 before FCA's most upscale brand replaces its flagship sedan altogether. Related Video: Featured Gallery 2017 Maserati Quattroporte View 9 Photos News Source: Maserati Maserati Luxury Performance Sedan

Proof that the Maserati-powered Lazareth LM847 quad actually works

The craziest thing about the Lazareth LM847 isn't the 4.7-liter V8 engine sourced from Maserati. It's not the four-wheeled motorcycle design. It's not even the fact that its axles are hinged to allow the machine to lean into corners. No, the craziest thing is that the LM847 actually works. See for yourself in the video up above. Granted, the rider isn't pushing the LM847 very hard. In fact, he may as well be riding a scooter. It's got 470 horsepower and 457 pound-feet of torque, which means it really should be quite fast in a straight line. But considering the 880-pound weight, awkward-looking riding position, single-speed transmission, and the massive amount of torque wrenching the bike to its side when the engine is revved, we don't blame the rider for taking it easy. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Lazareth Auto-Moto via YouTube, Asphalt & Rubber Maserati Automakers Motorcycle Special and Limited Editions Videos lazareth quad

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.