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Mid-engined, 621-horsepower MC20 inaugurates a new era for Maserati

No longer embedded in the gap separating Alfa Romeo and Ferrari, Maserati is preparing to give its range of models an overhaul that's so comprehensive it merits its own chapter in the firm's history. The first car in this installment isn't a volume-generating crossover or a politically correct electric car (though, fear not, both are coming soon). It's a mid-engined, 621-horsepower coupe designed with an unabashed focus on performance. Called MC20, it will join a segment dominated by Lamborghini, McLaren, and former sister company Ferrari. Maserati explained developing the MC20 took about two years thanks in part to software-based simulation testing that saves the firm a significant amount of time and money. 97% of dynamic tests were performed using simulator designed in-house, and engineers then fine-tuned the car by testing it in real-world road and track conditions around the world. Lap times were extremely important, because the MC20 was built to race. We'll need to wait to find out where it will compete, and what it will look like in full racing regalia. Maserati has only unveiled the street-legal variant, which wears a low-mounted oval grille, swept-back headlights, and triangle-shaped rear lights. All of the brand's defining characteristics are accounted for, and stylists intentionally weaved a handful of subtle references to the MC12 built in 2004 and 2005 into the design. Viewed from the side, it wears the typical proportions we expect from a mid-engined supercar. It upholds Italy's well-earned reputation for creating poster-worthy supercars that blur the line between transportation and art Da Vinci would be proud of. Slightly bigger in person than in photos, the 3,306-pound MC20 stretches 184 inches from end to end, 77 inches wide and 48 inches tall. Its cargo capacity checks in at 1.8 cubic feet in the frunk and 3.5 cubes in the trunk. For context, the 3,423-pound Lamborghini Huracan measures 176, 76 and 46, respectively. And, for another mid-engined point of reference, the 2,943-pound Porsche 718 Cayman measures 172, 71 and 51, respectively.  Maserati chose not to give the MC20 active aerodynamic components, though the coupe depends on a small, neatly integrated rear spoiler for downforce, and it relied extensively on carbon fiber to keep weight in check. It also installed butterfly doors, but they're more functional than their made-for-Instagram flair suggests.

Maserati Levante production starting next year, Alfieri could come within 28 months

Maserati is on a roll. The new Ghibli and Quattroporte have been huge successes, and it unveiled the gorgeous Alfieri concept (pictured above) at the 2014 Geneva Motor Show. The next step for the brand is getting the Levante crossover into production.
"We are getting Mirafiori ready for production [of the Levante]. The first bodies are expected for 2015," said Fiat CEO Sergio Marchionne to Reuters in Geneva. He also said that there isn't much keeping the Alfieri off the streets. "The platforms and motors are there. Technically, production could start in 24-28 months," he said. However, Marchionne refused to say whether the company would actually give the concept a green light to be built.
Fiat hopes to be profitable again by 2016, and while its acquisition of Chrysler is certainly going to help, rejuvenating Alfa Romeo and Maserati are also a major part of the plan. In 2013, the Italian luxury brand saw sales more than double to 15,400 vehicles. Maser is still far away from its goal of selling 50,000 units by 2015, but it's quite a start. Fiat bought Maserati in 1993, but business went through a decade or more of doldrums and falling sales. It appears that the century-old brand is finally finding a path forward with some gorgeous new cars.

Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.