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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Singapore car salesman jailed for gambling away $280k Maserati deposit

Kenny Rogers' country classic The Gambler is right about two things: you gotta know when to hold'em and know when to fold'em. A former Maserati salesman in Singapore is learning that lesson about when to step away from the table, after being sentenced to 33 months in prison for allegedly gambling away a customer's deposit of 350,000 Singapore dollars ($280,800).
According to Asia One, Allan Tan Buan Yuen was selling a Maserati in 2011. He told the customer that the car would take six months to arrive and cost 650,000 Singapore dollars ($522,000). While that may sound high, cars in the Asian country are notoriously expensive.
Yuen asked for a deposit of 150,000 Singapore dollars ($120,400), but instead of handing the money to the dealer, he placed the funds in his own account. Apparently, the customer didn't notice, and over the next few months Yuen received an additional 200,000 Singapore dollars ($160,400) towards the car from him. Clearly, this ruse couldn't last forever, though. When the buyer eventually inquired about his Maserati months later, Yuen admitted that he had already gambled away the entire fortune.

Dealer sues Maserati for fabricating sales numbers

A Maserati dealer with stores in New York, New Jersey, and Florida is suing Maserati North America for allegedly requesting that they inflate sales or receive lower incentives. The plaintiff in this case refused to participate and claims that it unfairly lost profits as a result, according to Automotive News. The lawsuit hinges on a request from FCA that its dealers move vehicles into their test-drive fleet, a practice called punching them. Most stores keep at least one example of each model in their demonstrator fleet. While they don't immediately go to a customer, a punched vehicle appears as a sale for an automaker at the end of the month. This case alleges that Maserati North America told its dealers in September 2014 to punch 2015 Ghiblis, even though the sedans hadn't been delivered yet. As a result, the Italian automaker was able to post an additional 105 sales for the month. Furthermore, the stores purportedly received additional bonuses when they later sold these models to customers, and there was possibly another request to claim vehicles as demonstrators in December 2014, Automotive News reports. Amid rapidly growing global demand, Maserati increased Ghibli and Quattroporte production to 900 cars per week in mid-2014. However, the company had to reverse course in 2015 and cut back shifts at its Grugliasco factory. The launch of the upcoming Levante crossover is expected to bring another boost.