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Maserati recalls 28k sedans for unintended acceleration

The Basics: Maserati is recalling 28,235 examples of the 2014-2016 Quattroporte and Ghibli sedans built between February 1, 2013, and November 30, 2015. The Problem: The anchor securing the driver's side floor mat could come loose, allowing the mat to get jammed underneath the accelerator. Injuries/Deaths: The investigation stemmed from four reported incidents of the accelerator getting stuck, but no accidents or injuries were reported to have resulted. The fix: Maserati dealers will replace the floor mat and possibly the accelerator pedal cover as well, starting at the end of April 2016. If you own one: Expect to hear from the manufacturer to arrange an appointment with your local dealer. In the meantime, watch out that the floor mat doesn't get stuck under the pedals. Related Video: RECALL Subject : Floor Mat Interference with Accelerator Pedal Report Receipt Date: MAR 01, 2016 NHTSA Campaign Number: 16V122000 Component(s): VEHICLE SPEED CONTROL Potential Number of Units Affected: 28,235 Manufacturer: Maserati North America, Inc. SUMMARY: Maserati North America, Inc. (Maserati) is recalling certain model year 2014-2016 Quattroporte and Ghibli vehicles manufactured February 1, 2013, to November 30, 2015. In the affected vehicles, the driver-side floor mat anchor may break allowing the floor mat to move and get trapped between the accelerator pedal and the vehicle carpet. CONSEQUENCE: If the floor mat moves and becomes trapped between the accelerator and the vehicle carpet, it may result in very high vehicle speeds, which could cause a crash, serious injury or death. REMEDY: Maserati will notify owners, and dealers will replace the driver-side floor mat and possibly the accelerator pedal cover, free of charge. The recall is expected to begin April 29, 2016. Owners may contact Maserati customer service at 1-201-816-2600. Maserati's number for this recall is 301. Note: These vehicles are equipped with a brake override system. In the event a pedal is trapped, pushing on the brake pedal will brake the vehicle and enable the driver to slow and stop and turn off the vehicle. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

2025 Maserati Grecale Folgore First Drive: Roughly translated 'electric Maserati SUV'

LECCE, Italy – Maserati believes its customers should decide if and when they go electric. While itÂ’s building up its range of EVs for motorists who think a twin-turbocharged V6 engine is the automotive equivalent of the horseshoe crab – the next-generation Quattroporte and Levante will notably be electric – itÂ’s still developing and selling gasoline-burning cars for those who are less than enthralled by battery technology. It launched the Grecale, its smallest SUV and its most affordable model by a significant margin, in 2022 and initially made it available with either a four- or a six-cylinder engine. ItÂ’s a bet that paid off: Aimed at the Porsche Macan, the Grecale has predictably become the Italian companyÂ’s best-selling model. The range expands later this year with the all-electric 2025 Maserati Grecale Folgore. In Italian, its name means "lightning," so that's fun.  Some carmakers, such as Mercedes-Benz, set their electric and gasoline-burning models apart by lumping the EVs into a sub-brand and giving them a powertrain-specific design. Maserati sees this approach as an avenue thatÂ’s best detoured, so the Folgore doesnÂ’t scream, “Hi, folks, look at me: IÂ’m electric!” It looks pretty much like the piston-powered Grecale with the exception of minor details. That's intentional. “In terms of the shape of the car, we donÂ’t want to change the customerÂ’s perception. Our customers know Maserati as a luxury brand, but weÂ’re also known for Italian design. We donÂ’t want to be generic; we want to be timeless. We donÂ’t want to follow a trend. Our mission is to achieve visual longevity,” Maserati designer Andrea Bruno told me on the sidelines of the Grecale Folgore launch. “These trends move fast. One month, everyone loves it. The month later, everyone has already forgotten it. We need to do something timeless.” Some of the visual changes made to the Folgore help improve driving range by reducing the drag coefficient. Up front, thereÂ’s a redesigned grille with a much smaller open area. Out back, Maserati added a redesigned air diffuser. Copper-colored accents also make the Folgore stand out, and the gasoline-powered modelÂ’s three fender-mounted air intakes are filled in and fitted with LED lights. Rame Folgore, a paint color that changes from gray-ish to brown-ish depending on the light that hits it, is EV-specific as well. It's the color you're seeing in our gallery, above. Other colors are also available.