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Maserati Ghibli Trofeo, Quattroporte Trofeo revealed with Ferrari V8; Levante Trofeo updated

Maserati just revealed a new Trofeo line of vehicles. They include the Ghibli Trofeo, Quattroporte Trofeo and an updated Levante Trofeo. We’re most excited about the new Ghibli Trofeo, which drops a V8 into the smaller Ghibli for the first time. Just like the Levante Trofeo, itÂ’s using the Ferrari 3.8-liter twin-turbo V8 that makes a whopping 580 horsepower and 538 pound-feet of torque. This is paired with an eight-speed automatic transmission, and power is routed exclusively to the rear wheels. Yeah Â… itÂ’s bound to be a bit hair-raising. Maserati says the 0-62 mph run is completed in 4.3 seconds, and it has a top speed of 202 mph. Updates to the exterior include new 21-inch wheels, carbon aero trim, black grille, rear extractor, more air outlets on the hood, redesigned taillights and the trident Trofeo badge sitting aft of the rear window. A new Trofeo script badge sits above red-accented trim on the fender for all three models now, too. Next up is the Quattroporte Trofeo. This one amounts to more of an incremental update, as Maserati already sells the Quattroporte in GTS trim. The V8 engine makes 530 horsepower in that lesser trim, but Maserati pumps it up to the full 580 horses for the Trofeo. Power is sent to the rear wheels only in this model. Since itÂ’s a larger and heavier sedan than the Ghibli, 62 mph comes two tenths of a second slower at 4.5 seconds. Top speed is identical to the Ghibli at 202 mph, though. Last up is the Levante Trofeo, which makes do with the same exact engine as before. Interestingly enough, the Levante is quicker to 62 mph than the sedans, hitting the mark in just 4.1 seconds. However, Maserati has dressed up the exterior and interior a bit more. The three share interior design details, including Pieno Fiore leather, trident-embossed headrests, carbon trim and Trofeo-specific digital graphics.  The Ghibli and Quattroporte gain larger 10.1-inch touchscreens with better resolution. Maserati retained the 8.4-inch screen on the Levante, but updated it with better graphics and a higher resolution. Both timing and pricing remain question marks for the new Trofeo models. Related video:

Swedish toymaker offers a wooden Maserati collection

In some ways, Maserati had it easier in the 1980s. We don't necessarily mean in a financial sense, or that the cars were especially reliable, but it has to be said both the Biturbo and the third generation Quattroporte are both simple, three-box shapes that are easy to re-create from blocks of solid wood. The Swedish toy company Playsam offers the Alfieri concept, the Levante SUV and open-wheel Maserati race cars in wooden toy car form, and the production portfolio is planned to be enlarged later. Maserati has plenty of classic designs for Playsam to re-create, but our tip is to look into the Biturbo style cars if they want to take a break from all those swoopy shapes you can see in the slideshow above. Maybe they could even offer the Chrysler TC by Maserati with a detachable hardtop: Those round opera windows must be really easy to drill in place. Browsing the online store, the prices for the Playsam's Maserati products are far higher than the toymaker's conventional $70 wooden toy car range, at over $370 apiece. But like the real counterparts, they should not just sit untouched: We would rather see them being used. Related Video:

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.