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Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.

2023 Maserati MC20 Road Test: Distinctly Maserati, and better for it

It’s not the quickest to 60 or the flashiest of the bunch, but the Maserati MC20 is a brilliant mid-engine supercar. It also seemingly appeared overnight. One day, Maserati was making subpar luxury sedans, and the next itÂ’s producing a carbon-tubbed supercar with a bespoke engine and looks thatÂ’ll have you going, what the hell is that? But in a good way. Seriously, if an award existed for “most improved” in the automotive industry, Maserati deserves to take home the prize this year. From the MC20 to the hot-selling Grecale, this isnÂ’t the Maserati weÂ’ve known and chided for the better part of this century. ItÂ’s all the more impressive that Maserati is finally catching its stride at the same time Ferrari engines are falling away from its lineup, particularly because the presence of those Maranello-designed engines was the biggest draw to driving home a car with the trident in its grille. Forget about Ferrari, though, because the Maserati MC20 is a great supercar because itÂ’s a Maserati. Let your butt fall into the reasonably-bolstered (but not too crazy) all-Alcantara seat, swivel your legs in over top of the exposed carbon sill, and breathe a deep breath of relaxation. Sure, it takes a tiny bit of contorting to get in, but the cabin is downright plush for being an honest-to-goodness supercar. Give the butterfly door a firm yank downward into place, but make sure to admire the perforated and patterned Alcantara as you do, because itÂ’s just one of many hints at the MC20Â’s quiet luxury. ItÂ’s refreshing to take in the interiorÂ’s surroundings, because while storage may be at a premium, most of the controls and trimmings are easily describable as normal or even ergonomic. The steering wheel buttons look lifted straight off an Alfa and are instantly natural to operate. Your phone will find a perfect resting place in the very secure and well-integrated wireless phone charger in the carÂ’s central tunnel. The wheel-mounted drive mode selector is a chip off AlfaÂ’s “DNA” mode selector, but itÂ’s in the perfect spot to effortlessly change the carÂ’s character in an instant. Even the armrests on both the center console and doors are well-judged to keep you relaxed and well-supported no matter how long the drive. Add to all this the Uconnect 5 infotainment system that is dirt-easy to operate, including with wireless Apple CarPlay/Android Auto, and youÂ’re left with a supercar that doesnÂ’t make being in it or driving it a chore.

Maserati betting big on Levante SUV

In 2014, Maserati was booming thanks to a sales spike, and executives contemplated capping production. The company's fortunes, however, have changed quickly this year. Its sales dropped 13 percent globally to 8,281 cars in the second quarter, and earnings were down 30 percent, according to Automotive News. This performance has led the company to pin its future hopes on the launch of the Levante crossover. The Levante arrives in the first half of 2016. An official debut is scheduled for sometime this year, according to the company's five-year plan, though the unveiling might be pushed back until the 2016 Detroit auto show in January, Automotive News reports. The Levante shares a platform with the Ghibli and reportedly will use its V6 engines. The crossover also is expected to have all-wheel drive. Patent drawings suggest a look reminiscent of the earlier Kubang concept (pictured above). FCA explains some of Maserati's current weakness is due to problems in China. Deliveries were down 37 percent there in the second quarter, according to Automotive News, and the country's weak economy isn't expected to let up soon. Related Video: