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Step inside the secret lab creating Maserati's future

MODENA, Italy – Driving Maserati's raucous GranTurismo MC and the effortlessly quick Levante SQ4 back to back feels like traveling through time. Horsepower doesn't go out of style, but a user interface quickly does, and the GranTurismo looks like it's from another era in that respect. Designers, engineers, and executives are busily orchestrating a transformation that will ensure the 105-year old firm's next leap forward is even more dramatic. Autoblog went behind the scenes in Maserati's Innovation Lab – which has never been opened to outsiders before – to find out how the looming metamorphosis will shape Fiat-Chrysler Automobiles' (FCA) flagship brand. Maserati is on the brink of a ground-up redesign that will take it into new segments of the market, and diversify its powertrain palette. We heard the term electrification used on many occasions during our visit, though company officials resorted to automotive omerta when we asked for additional details. An earlier product plan reveals every upcoming addition to its line-up will be available with an electric powertrain, and there will be quite a few cars to electrify. Historically a small, almost niche automaker, Maserati is on track to release five new models between 2020 and 2023, including a second SUV positioned below the aforementioned Levante, plus replacements for most of its current cars. Technology is playing a significant role in Maserati's renaissance. The company's four-year-old Innovation Lab is home to simulators capable of reproducing six months' worth of wear and tear in two weeks. Engineers can dial in a variety of situations, locations, and road conditions, ranging from a winding country road in France to a busy highway in southern California. They can digitally insert potholes, add rain or fog at the push of a button and remove either just as quickly, and put virtual prototypes on a long list of race tracks around the world, including the Nurburgring. Digital wind tunnels help the team test future cars well before they're built. This approach saves time and money, explained Luca Dusini, the man responsible for Maserati's vehicle dynamics testing and simulation. Making every dollar and each minute count is key to pulling off such an ambitious overhaul. 90% of development work is carried out on the various simulators, according to Dusini. This is significant, because Maserati is developing most of the technology it will pack into its future models from scratch.

Maserati Boomerang concept could fetch millions at auction

It's not every day that a truly head-turning, show-stopping, one-of-a-kind concept car goes up for auction, but that day is coming soon. Bonhams consigned the one and only Maserati Boomerang concept for its upcoming auction in Chantilly, France. The concept, designed by the inimitable Giorgetto Giugiaro at his Italdesign studio, debuted at the Turin Motor Show in 1971, and resurfaced at the Geneva Motor Show the following year in fully functional form. It was based on the Maserati Bora (by the same designer), packing a V8 engine good for 300 horsepower and 300 kilometers per hour (186 mph). What really set it apart, however, was its dramatic wedge shape that could only have been penned by Giugiaro. Of course it was never put into production, but its design was said to have influenced the original Golf that Giugiaro designed for Volkswagen shortly thereafter – to say nothing of the BMW M1, DeLorean DMC-12, Lotus Esprit, and so many others. In correspondence with Autoblog, Bonhams specialist Philip Kantor quoted its pre-sale estimate range at ˆ3-4 million (about $4 million, give or take half a million, at current exchange rates). That might seem like a big chunk of change, but as Kantor points out, "It's a unique, road registered concept car by the best car designer of the 20th century, so in comparative terms it's very realistic." We'll look forward to seeing bidding reach that range when the gavel drops on Sept. 5. For now, you can check out its sharp lines in the high-resolution image gallery above. THE ONE-OF-A-KIND MASERATI BOOMERANG OFFERED AT BONHAMS 5 Sep 2015, The Chantilly Sale A signature concept car of the 1970s, the Maserati Boomerang was a one-off prototype unlike anything seen before. Using geometric shapes and ruler straight lines, its angular style made a strong statement at the 1971 Turin Motor Show. Now the Boomerang is set to cause a stir once again as a highlight lot of Bonhams 5 September Chantilly Sale. Philip Kantor, Bonhams European Head of Motoring, said: "The Boomerang was the first car of its time to create such a strong, angular style statement. It's considered by many to be one of the most remarkable designs of the 20th century and the 'grandfather' to the Volkswagen Golf Mk 1.

2023 Maserati MC20 Cielo offers unlimited headroom and 621 hp

Maserati is returning to the convertible segment after a brief hiatus with a topless version of the MC20 named Cielo. The roadster offers the same twin-turbocharged V6 engine and carbon fiber chassis as its coupe counterpart but it gains a power-retractable glass roof panel. "Cielo" means "sky" in Italian — it's a fitting name. Visually, the MC20 Cielo is nearly identical to the MC20 coupe from the rocker panels to the belt line. It's what's above that counts: Maserati fitted the roadster with a glass roof panel that opens or closes at the push of a button in about 12 seconds. The space that it occupies is located behind the passenger compartment so engineers had to redesign the decklid, and the engine is no longer visible through a glass cover. We're told that the transformation adds only about 143 pounds to the MC20 for a curb weight of roughly 3,400 pounds. Maserati planned the convertible model from the get-go so few compromises were made during the development process. The Cielo keeps the cool butterfly-style doors, and it offers the same amount of cabin and trunk space as the coupe. Folding away in a couple of seconds isn't the roof's only trick: it can go from clear to opaque in a matter of seconds thanks to Polymer-Dispersed Liquid Crystal (PDLC) technology. Like the coupe, the MC20 Cielo is powered by Maserati's excellent 3.0-liter Nettuno V6 engine. The mid-mounted six is twin-turbocharged to 621 horsepower and 538 pound-feet of torque, and it spins the rear wheels via an eight-speed automatic transmission. Maserati quotes a zero-to-62-mph time of approximately 3 seconds and a top speed of around 200 mph, which sounds like a quick and fun way to dry your hair. Brembo-built six-piston front and four-piston rear brake calipers keep the engine's power in check. Built in Italy, the 2023 Maserati MC20 Cielo will reach showrooms in the coming months. Pricing will be announced closer to the model's on-sale date. At launch, buyers will be able to order a limited-edition version called PrimaSerie Launch Edition that stands out from the standard model with a specific, three-layer paint color called Acquamarina that was initially developed for Maserati's customization program.