20" Neptune Wheels, Piano Black Interior Trim, Alcantara, Exterior Chrome Pack on 2040-cars

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The Ferrari Enzo's designer isn't worried about the future of supercars

Ken Okuyama is a talented designer with a prestigious portfolio. He spent 12 years at the famed Italian design house Pininfarina after a stint with GM's Advanced Design Studio, where he worked on the C5 Corvette. He also styled the Boxster and 996-generation 911 at Porsche. His first Ferrari design was the Rossa concept car, though his most famous creation is the Enzo. Now Okuyama runs a design studio that not only is responsible for the new Kode57 supercar that debuted in Monterey this past weekend, but also eye glasses, civic planning, and even Japanese bullet trains. We caught up with Okuyama at the Concorso Italiano car show, plopped down on a couple of plush leather chairs right in front of his brand new Kode57, and chatted about what the future holds for car design. Alex Kierstein: Lately there's been a lot of talk about autonomy and future mobility. What sort of challenges and opportunities do you think this autonomous future is going to provide for you as a car designer? Ken Okuyama: It is a really fantastic time for designers because of two reasons. One is that the public and private transport have been two separate, completely different industries up until now. Now, when you think about the future of autonomy, that really brings the automobiles into something more of a public transportation. You really have to think about the total experience of the customers from buying the ticket to the paying mechanism. That's just hardware, actually. It is a huge challenge for engineers and designers, and I really love that. That's one reason. Another reason is that just like horses were a means of transport 100 or so years ago, up until Henry Ford mass-produced the Model T. Now, maybe sports cars are becoming like horses. Now, horses are a great object for hobby, sports, and part of the Olympics and everything. Cars are going to be like that also. Dr. Porsche [was asked what type of] automobile is going to last for the longest time. He said, "the sports car." I really believe in that, because with sports cars, you never lose a sense of ownership. Autonomous vehicles are things you don't have to own. You have to design a total experience and the whole operation. A car, you want to own it. It's part of you. Your mechanical watches, do you borrow them from somebody? You want to own it. Your suits, your favorite shirts, you want to borrow them from somebody for your experience? No, you want to own it. Ownership is a core part of human beings.

Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

2021 Acura NSX leads this month's list of discounts

The 2021 Acura NSX is an especially good deal this month. Not only does it carry the torch as the vehicle with the biggest discount measured by the percentage off its sticker price, that discount is also the largest of any vehicle currently sold in the United States when measured in sheer size. Here are the numbers: The average sticker price of all 2021 NSX models sits at $161,040. Buyers are paying an average transaction price of $142,907. That equals a discount of 11.3%, or $18,133 of savings. No other vehicle comes close to that kind of discount, with the next largest being for the 2021 BMW 7 Series. Buyers of that luxury sedan are saving an average of $11,661 for a transaction price of $94,884. There's another sharp dropoff after the BMW. In third place is the 2021 Maserati Quattroporte, which actually kicks off a party of savings at Trident dealers across the United States. The '21 Quattroporte is seeing $7,743 cut off its sticker price for an average transaction of $121,962. After that comes the 2021 Maserati Ghibli, which is averaging $7,394 off for a sign-on-the-dotted-line price of $78,592. If you don't want a sedan, the 2021 Maserati Levante's $6,738 discount equals an average transaction price of $78,592. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide.