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Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

Leak confirms Maserati product plans, five new models

It isn't a secret that Maserati is planning a product expansion in an attempt sell 50,000 units annually by 2015, but the automaker hasn't officially announced just how it plans to do so. Yes, we've seen (and driven) the 2014 Quattroporte, checked out spy shots for the smaller Ghibli sedan and Maserati even confirmed the Levante name for its SUV, but a leaked document reported by CarScoop could shed some light on how the Italian automaker intends on carrying out its rapid growth.
According to the image, the new Ghibli and Levante models will considerably lower the entry price point for the Maserati brand with the sedan having a price range from around $72,000 up to just over the $100,000 mark, with the SUV starting at close to $80,000 and topping out at almost $200,000. It also looks like the GranTurismo and GranCabrio will be getting redesigned in the near future at which point the new Gran Sport model will be added to the mix - otherwise known as the which often-rumored sports car with which Maserati will do battle with the Porsche 911.

Bid on the very first Maserati Ghibli Spyder [w/video]

In reviving the Ghibli nameplate, Maserati may have applied it to a sedan this time around. But the original Maserati Ghibli was a coupe – and as anyone who knows their history of exotic Italian automobiles will tell you, it also bred a convertible. What you see here is the first example, and now it's going up for auction during Monterey Car Week. Maserati only built 128 examples of the Ghibli Spyder, designed by Giorgetto Giugiaro for Ghia, making it a highly sought-after roadster and an icon of its time. This Ghibli – bearing chassis number AM115/S 1001 – wasn't merely one of them. It was the factory prototype, the one which the Modenese automaker displayed at both the Turin Motor Show in 1968 and the Geneva Motor Show in '69. The production models that followed featured some subtle changes, particularly to the trunk, filler caps, and door handles. But rather than hold on to the prototype, Maserati sold this yellow show car when it was done with it. The roadster was bought by one Ruggiero Capuano in 1969, who had it for six years before selling it to Libero Girardi, an Italian-American and Ferrari mechanic in Rhode Island, who in turn transferred ownership to John Ferro, his son-in-law. Ferro drove it for over a decade before putting it in storage for the better part of 30 years. Its current owner bought it from Ferro, took it out of storage, and put it on the concours circuit, picking up numerous trophies along the way. Having been properly stored, the Ghibli Spyder never required much restoration, and remains in highly original condition. That ought to make it a hot item even among the other notable lots that RM Sotheby's has lined up for Monterey this year. Though the auction house isn't saying how much it expects the prototype to sell for, Sports Car Market records that a Ghibli Spyder (also in yellow) was sold by Artcurial in Paris last year for over $1 million. Considering the provenance and condition of this prototype, we'd expect it to sell for even more. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 1968 Maserati Ghibli Spyder Prototype - AM115/S 1001 View 41 Photos News Source: RM Sotheby'sImage Credit: Darin Schnabel/RM Maserati Auctions Convertible Concept Cars Classics Pebble Beach RM Sotheby's maserati ghibli