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Maserati ends GranTurismo production with one-off Zeda model

MODENA, Italy — Maserati celebrated the end of the GranTurismo's 12-year production run by building a one-off example called Zeda, which is the name of the letter Z in the Modenese dialect. The Italian firm unveiled the milestone car in the historic Modena, Italy, factory it's preparing to re-tool for a new addition to its range due out in early 2020. The Zeda is not the last GranTurismo off the production line; Autoblog visited the Modena factory minutes before the car's unveiling and spotted the last dozen or so cars behind it, but a company spokesperson explained all of the unfinished models have already been spoken for. The commemorative coupe is the last GranTurismo that hasn't been sold yet. It stands out from the roughly 40,000 examples made since the model broke cover during the 2007 Geneva Motor Show with an eye-catching paint job that starts with a deep blue applied to the front part of the car and ends with a light satin finish. The rear almost looks like bare metal in person. Edition-specific emblems on the front fenders add a finishing touch to the look.  rg-maserati-granturismo-zeda-2 View 12 Photos There are no changes under the hood. The Zeda is powered by a 4.7-liter V8 engine developed with input from former sister company Ferrari and tuned to deliver 460 horsepower at 7,000 rpm and 383 pound-feet of torque at 4,740 rpm. The eight-cylinder spins the rear wheels via a six-speed automatic transmission that can be left in drive or shifted manually using paddles. Maserati hasn't decided what it will do with the GranTurismo Zeda yet. It might keep the car in its private collection, or it could sell it to a collector. Either way, the coupe will remain a one-of-a-kind example, one that marks the start of a new era for the 105-year old Italian automaker. The plant that currently builds the GranTurismo (and the Alfa Romeo 4C, which is also being phased out) will begin manufacturing a sports car that Maserati will unveil during the 2020 Geneva auto show. It's expected to arrive as a two-seater that will draw inspiration from the Alfieri concept introduced during the 2014 edition of the event. It will be a sharper, more driver-focused model than the GranTurismo, which is a grand tourer by definition. Its rivals will include the Porsche 911 and the Jaguar F-Type.

Maserati GranTurismo Folgore teases itself around Monterrey

Maserati began teasing the GranTurismo Folgore toward the end of Car Week on Twitter and Instagram with a caption that read, "A rose gold wrap suited to the Golden Coast. Impossible to keep it secret. We’re touring California with the new GranTurismo Folgore and an audacious Italian-American entertainer. The air is electric. Keep following us down this road." Maserati seems to have meant the line about not keeping secrets more literally than one would expect, because it nonchalantly parked an uncamouflaged car in the same rose gold wrap at a charging station on the Monterey peninsula before the teases began. It had been thought that the automaker might debut the coupe over the weekend, which could have happened. Autocar says the Italians hosted a private preview for potential customers — that, apparently, was the secret.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Maserati teased a different prototype draped in a blue wrap earlier this year before the Formula E grand prix in Rome. This version, with its Homeric rosy hue and quasi-three-spoke wheels is what we've been waiting for. We like what we see. Yes, it's highly reminiscent of the GranTurismo that went off the market in 2019. Why should that bother us? That coupe is still beautiful. From what we can tell of the Folgore, the updated lines should make the coming EV even more so. Guests at that putative private event might know what powers the 2+2, but we don't. We know the battery-electric Grecale crossover will get an EV powertrain with 590 horsepower, the much more expensive GranTurismo should handily outdo that even if it doesn't touch the 1,200-hp figure some believe possible. We expect to get that info when the official debut happens in the coming months. The official GranTurismo Folgore launch is scheduled for next year, probably joined sometime in the year by its droptop sibling, the GranCabrio Folgore. It's thought there will be an ICE-powered version for the two-door as well, maybe offering the choice of an unaided 3.0-liter Nettuno V6 or a hybrid centered around the V6 or a 2.0-liter four-cylinder. Certain markets sell the Ghibli sedan with a 2.0-liter hybrid; however, that option is viewed as a long shot for the new GranTurismo.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video: