2014 Maserati Ghibli Sq4 on 2040-cars

Auto blog

Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

Watch the Maserati MC20 unveiling

UPDATE: You can now read all the details and see photos of the MC20 here. Maserati has been teasing its upcoming MC20 mid-engined coupe since spring, and today we finally get to see it in the flesh. Maserati will begin the livestream at 2:35 PM Eastern, and you can watch along with us in the video above. If you need a reminder of what we're looking forward to, we're expecting a two-door performance car with a twin-turbo 3.0-liter V6 mounted amidships providing about 630 horsepower and 538 pound-feet of torque. Notably, that motor comes from Maserati itself, rather than sourcing it from Ferrari. In addition to the original teasers from March and a more recent studio teaser from September 1, we've also seen some spy photos of the MC20 out in the wild. There was also a MC20 tribute to Stirling Moss, as well as a 1940 Targa Florio tribute. Check those out to get up to speed, and watch the live event with us here shortly. Maserati MC20 Teasers View 5 Photos

1955 Maserati A6G 2000 Zagato Coupe Beauty-Roll

For those of you paying attention, we've really ramped up the old Autoblog video game these days. Our new series Car Club USA joins Translogic and The List, and there are more Daily Drivers and Short Cuts than ever. But sometimes, all you care about is the car. The Autoblog Beauty-Roll video series has one goal: bring you glossy video images of cars, and nothing but. We're collecting moving pictures of all the cars we test, inside and out. Each episode comes with a hit of engine sound – start-up and with a few revs – to round out the package. As you can tell, today's lovely subject is of a slightly older vintage than is typical of our Beauty-Roll fare. We shot a number of striking vehicles at this year's Pebble Beach party and will be rolling them out over the coming days and weeks. Set your resolution to max, kick it into full-screen, turn up the sound, and enjoy today's subject, the 1955 Maserati A6G 2000 Zagato Coupe. Oh, and if you'd like more Beauty-Roll, click here to see the back catalog.