1974 Maserati Merak on 2040-cars

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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Electric Maserati Grecale Folgore will have over 500 horsepower

Maserati is beginning to release details about its Folgore-badged range of EVs. We know that the battery-powered version of the next Gran Turismo will have over 1,200 horsepower, and Autoblog learned preliminary details (including output and range) about the Grecale Folgore. Due out in 2023, the electric Grecale will share its Giorgio platform with the gasoline-powered model. Pictured in the gallery above, the architecture will incorporate a 105-kilowatt-hour lithium-ion battery pack and a pair of electric motors for through-the-road all-wheel-drive. Federico De Medio, Maserati's head of vehicle validation, told us to expect over 500 horsepower and more than 300 miles of driving range. "We were able to install the battery pack in the lower part of the car while keeping the Giorgio platform, which is a very versatile architecture that can be multi-energy," he said. "I've heard people say, 'It can't underpin an EV!' Well, you can clearly see that it can." Maserati will rely on lightweight materials, like aluminum and carbon fiber, to partially offset the weight of the battery pack. It will give the Grecale a 400-volt electrical system, a solution chosen for its flexibility, and the motors that will power the SUV will not be the same units fitted to the Gran Turismo. Clearly, there is no one-size-fits-all answer to electrifying a portfolio of models as diverse as Maserati's. But, while electric cars make headlines, gasoline-powered cars make volume, and Maserati isn't giving up on that part of its range quite yet. It tentatively plans to offer only electric cars by 2030, but until then (and maybe even beyond then) it will let customers choose what they drive. "We are one of the few brands still making investments in two technologies: internal combustion and electric," said Bill Peffer, head of Maserati's American division. "People have asked us why. The reason is simple: We're adding products to the lineup, and the [EV] adoption curve is different in different parts of the world, so we're going to let the customer choose. The customer is going to decide what the rate is going to be, and we have the flexibility of ramping up or ramping down depending on demand. There's a long runway between now and 2030."

Maserati will field a Formula E team in 2023

Some Italian flair is coming to the Formula E grid. Maserati plans to field a team in the electric motor racing series in 2023, becoming the first brand from the country to do so. The automaker is returning to single-seater competition for the first time in more than six decades. Maserati ran a successful Formula 1 team in the 1950s and its two-seater MC12 took 14 titles in the FIA GT sports car series between 2004 and 2010. Maserati plans to take what it learns on Formula E tracks and feed that back into its Folgore EV lineup. “Beyond this piece of history, Maserati Formula E will be our technological laboratory to accelerate the development of high-efficiency electrified powertrains and intelligent software for our road sports cars," Stellantis Motorsport senior VP Jean-Marc Finot said. The automaker will enter Formula E as the series shifts to the Gen3 car, its lightest and fastest vehicle to date. Formula E and the Federation Internationale de l'Automobile (FIA) said the Gen3 will be the planet's most efficient race car. They claim the EV will produce at least 40 percent of energy used in a race via regenerative braking.