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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

2014 Monterey Motorsports Reunion is a symphony of classic racers

With about 550 classic racecars lapping Mazda Raceway Laguna Seca over the course of the weekend, the Monterey Motorsports Reunion might be one of the largest vintage racing events in the country, maybe even the world. It was certainly one of the highlights of the lavish Monterey festivities last weekend. This year's featured marque was Maserati, which was celebrating its 100th anniversary, and plenty of trident logos could be found on track, ranging from the 250F grand prix car to some of the company's later sports cars. Of course, with 15 groups of classic racers, there was basically something for any motorsports fan. Among the highlights were the Trans-Am race that brought together rumbling hunks of American muscle to jostle for position on track. There was also a fantastic class from the '50s and '60s with Ferraris, Corvettes and even a Volvo P1800 and Toyota S800 racing together. Watching these iconic racers back on track at full pace was just a revelation to see, smell and hear. There were too many fantastic cars to list them all, but feel free to check out Autoblog's huge gallery from Mazda Raceway Laguna Seca to see if you spot your favorite racecars of yesteryear. Featured Gallery 2014 Monterey Motorsports Reunion View 40 Photos Image Credit: Copyright 2014 Drew Phillips / AOL Motorsports Maserati Racing Vehicles Classics Pebble Beach Laguna Seca

Maserati orders explode, 22,500 through September

Last year when Maserati revealed a plan to sell 50,000 units globally by 2015, it seemed like a pretty steep goal for an automaker that had sold just 6,300 units for the entire year. It turns out that goal may be a little on the conservative side. Through September, Automotive News Europe says the Italian automaker has already racked up 22,500 orders mainly on the backs of the redesigned Quattroporte and the all-new Ghibli, and there are still more new products in the pipeline.
Back in August, we heard that demand in China was playing a strong role in Maserati's big numbers in 2013, and this doesn't even include the upcoming Levante SUV, which Maserati CEO Harald Wester expects to add as many as 25,000 units to the mix when it goes on sale in 2015. According to the ANE report, the Quattroporte is still the most popular model with almost 10,000 orders so far this year, while the smaller and more affordable Ghibli is performing quite well with almost 8,000 orders; the aging, but soon-to-be-replaced, GranTurismo models have about 5,000 orders.