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Maserati Ghibli dies by 2024, replaced by smaller Quattroporte EV

In March, when Maserati divulged some of its electrification plans, the automaker's head of product planning said: "We strongly believe that there is a future for the sedan, but probably not for two sedans. One will be enough to meet demand." The company made it clear which of its two sedans would get the nod by letting the world know that the next-gen Quattroporte sedan and Levante crossover would get electric powertrains only. We have a timeline for the demise of the smaller four-door, Maserati's Australian general manager Grant Barling telling Australian news outlet Drive that "The Ghibli will move into run-out phase into 2024." Assuming international markets are on the same timeline, that gives Ghibli intenders two years to stump up the cash for the mid-size Italian thoroughbred. What's good for the Ghibli, but bad for enthusiasts, is that the BMW 5 Series competitor won't cross the Styx alone — it's taking the Ferrari-sourced F154 twin-turbo 3.8-liter V8 with it. In Ghibli Trofeo trim, that engine produces 580 horsepower, 538 pound-feet of torque, and an engine note that will let every creature in the underworld know, "I'm coming."  And yet the Ghibli isn't going away completely. Barling said, "The plan is for the Ghibli and Quattroporte to become one. So the Quattroporte will become a short-wheelbase [model] – Ghibli-sized, but called a Quattroporte." Seems Maserati likes the Ghibli sales volumes but Quattroporte brand recognition. The Ghibli made up 33% of Maserati's global sales last year while the Quattroporte only accounted for 7%. The former nameplate returned in 2013 as a four-door sedan after being a 2+2 grand tourer hardtop and convertible as well as a four-seat coupe, while the Quattroporte has been on sale as a luxury sedan continuously through six generations since 1963.  If there's an ICE engine to keep the Maserati sound alive, it will be the twin-turbo 3.0-liter Nettuno V6 launched with the MC20. The Folgore electric trims will be responsible for the other side of Maserati sound, starting with the GranTurismo Folgore debuting next year with three motors and around 1,200 horespower.   Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Maserati Grecale walkaround

Why Italians are no longer buying supercars

Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for ­luxury goods." Life at the top, it ain't easy.

Maserati ramping up production of Ghibli, Quattroporte

While Porsche may be relatively new to the four-door game, Maserati has been building the Quattroporte with few interruptions since 1963. But like its rival from Stuttgart, the Trident marque is rapidly shifting from a sports car company primarily to a manufacturer of high-end family transportation. Not only does it have the new Quattroporte on the market, but now it's got the Ghibli sedan as well and the Levante crossover on its way.
It's a gambit that's reaping huge benefits not only for Maserati itself but also for its newly merged parent company Fiat Chrysler Automobiles, which is finding the mass market less lucrative than it once was and is positioning both Maserati and Alfa Romeo against other luxury marques like BMW, Audi and Porsche. As a result, Maserati is considerably expanding its production.
Last month, Maserati sold over 3,000 cars, putting it on track to double its sales from 2013. But it's not about to stop there. With growing demand for its authentically Italian luxury sedans, Maserati is shifting more workers to its assembly plant in the Turinese suburn of Grugliasco (where the QP and Ghibli are made) and shortening vacation time to ramp production up from 750 cars per week to 900.