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Maserati ramping up production of Ghibli, Quattroporte

While Porsche may be relatively new to the four-door game, Maserati has been building the Quattroporte with few interruptions since 1963. But like its rival from Stuttgart, the Trident marque is rapidly shifting from a sports car company primarily to a manufacturer of high-end family transportation. Not only does it have the new Quattroporte on the market, but now it's got the Ghibli sedan as well and the Levante crossover on its way.
It's a gambit that's reaping huge benefits not only for Maserati itself but also for its newly merged parent company Fiat Chrysler Automobiles, which is finding the mass market less lucrative than it once was and is positioning both Maserati and Alfa Romeo against other luxury marques like BMW, Audi and Porsche. As a result, Maserati is considerably expanding its production.
Last month, Maserati sold over 3,000 cars, putting it on track to double its sales from 2013. But it's not about to stop there. With growing demand for its authentically Italian luxury sedans, Maserati is shifting more workers to its assembly plant in the Turinese suburn of Grugliasco (where the QP and Ghibli are made) and shortening vacation time to ramp production up from 750 cars per week to 900.

Maserati betting big on Levante SUV

In 2014, Maserati was booming thanks to a sales spike, and executives contemplated capping production. The company's fortunes, however, have changed quickly this year. Its sales dropped 13 percent globally to 8,281 cars in the second quarter, and earnings were down 30 percent, according to Automotive News. This performance has led the company to pin its future hopes on the launch of the Levante crossover. The Levante arrives in the first half of 2016. An official debut is scheduled for sometime this year, according to the company's five-year plan, though the unveiling might be pushed back until the 2016 Detroit auto show in January, Automotive News reports. The Levante shares a platform with the Ghibli and reportedly will use its V6 engines. The crossover also is expected to have all-wheel drive. Patent drawings suggest a look reminiscent of the earlier Kubang concept (pictured above). FCA explains some of Maserati's current weakness is due to problems in China. Deliveries were down 37 percent there in the second quarter, according to Automotive News, and the country's weak economy isn't expected to let up soon. Related Video:

2022 Maserati Ghibli price of entry climbs to $77,695

Maserati announced the revamped Ghibli lineup in June, boiling down ten trims to four, but didn't announce pricing. The good have made their way to the Maserati configurator, so now we know how much more a 2022 Maserati will cost in relation to what came before. The big jump happens at the bottom, the previous base Ghibli becoming the 2022 Ghibli GT. The GT holds pat with the 3.0-liter twin-turbo V6 making 345 horsepower and 369 pound-feet of torque. It also gets 18-inch alloy wheels and chrome accents outside, with leather "comfort" seats and Dark Mirror trim inside, and automaker spokesperson Kas Rigas told CarsDirect the GT gains some standard driver assistance tech, wireless charging and black painted brake calipers.   The price bump for the new name and goodies is $4,010, from $73,685 to $77,695 after the $1,495 destination charge.  Above that, the Ghibli Modena starts at $82,395, putting it $1,210 over the previous GranSport and GranLusso trims that came above the S and all-wheel drive S Q4. The Ghibli Modena features a 424-hp version of the V6 engine with 428 lb-ft., restyled bumpers with black inserts, 20-inch wheels and "wraparound" leather seats. Turning the front axles to get the all-wheel drive Modena Q4 adds $2,600, for a total of $84,995. The price of adding AWD has gone up by $100, and this is the only AWD trim in the range now after having three last year; however, the price of getting into an AWD Ghibli in an upper trim has gone down by $2,990. Last year, the lower-tier S Q4 cost $81,185, but the S Q4 GranLusso and GranSport ran $87,985. Finally, the 2022 Ghibli Trofeo starts at  $112,095, just $710 more than the 2021 Ghibli Trofeo. Just under that, and for a short time, is Ghibli F Tributo honoring Juan Manuel Fangio (pictured) with exclusive colors and a "very limited" production run. Based on a search at the Maserati U.S. web site, a Ghibli F Tributo starts at $100,385 if you shop in a place like Arizona, or $102,885 in a place like New York state. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.