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2014 Maserati Quattroporte [w/video]

Vastly Upgraded Italian Speed Sedan Kicks Off Brand Renaissance
The sixth-generation Maserati Quattroporte is big - and not just because it's 6.5 inches longer than before with a wheelbase that stretches 4.3 inches beyond its predecessor. The new Quattroporte is big also because it's a huge deal both for its segment and for Maserati. Just as FoMoCo is finally chucking $1 billion at Lincoln MoCo, so too is Fiat investing 1.2 billion euros ($1.55 billion at the time this writing) in Maser's future hopes of achieving the larger success we all have wished for it. And after a thorough drive over the intensely challenging mountain roads of France's Mediterranean coast, we can't deny that there's finally reason to put some faith in this long overdue investment.
The much-applauded outgoing Quattroporte enjoyed a reputation of being among the very fastest executive sedans of its day, all while delivering the sportiest overall ride and handling, even in base trims. Yet there was constant corporate-level dysfunction that kept all Maseratis from getting important upgrades or receiving much-needed investment support. So, the outgoing Quattroporte has up until now sort of languished nobly, largely resting on the laurels it earned when it launched way back in 2003.

Lazareth LM847 packs a Maserati V8 into a leaning quad frame

You want to know what insanity looks like? This is it. It's called the Lazareth LM847, and to boil it down to its essence, it's basically a sport bike built around a Maserati V8. Now this isn't the first motorcycle we've seen packing a giant car engine. There've been more custom jobs than we could list here, and of course there's the Boss Hoss – an American cruiser with a 5.7-liter Chevy V8 at its heart. And we'd be loathe to leave out the V10-powered Tomahawk concept from this discussion. But this is another matter entirely. The LM847 is made by a French outfit called Lazareth. It's the same company responsible for the Wazuma quad bike, the Wazuma GT roadster, and that bonkers Renault Twingo with the Range Rover V8 in the back. In other words, Lazareth knows crazy, and hasn't skimped on it this time. For its latest project, Lazareth started with a 4.7-liter V8 – the kind you used to find the Quattroporte or Alfa Romeo 8C Competizione before Maserati started downsizing and bolting on turbos. It produces 470 horsepower and 457 pound-feet of torque, channeled through a single-speed hydraulic coupling in place of a multi-gear transmission. Strictly speaking, it's not a motorcycle, but a quad – owing to the tandem wheels at each end. But it has a saddle and handlebars, and looks like it would lean in a fair bit in the turns. We're not about to find out though, because we don't have a death wish. Related Video:

Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.