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Maserati special editions celebrate the end of the V8 at Goodwood

The Goodwood Festival of Speed is ready to cheer anything with pretensions to velocity, equally respectful to new hooligans trying to seize the day and veterans that have had theirs. Maserati's brought both to the 'sceptered isle, sometimes demonstrated in the same body. The house of the trident will start shutting down V8 production next year, bringing an end to 64 years of eight-cylinder Maseratis going back to the 5000 GT of 1959. The Ghibli 334 Ultima and Levante V8 Ultima special editions commemorate the sunset, both powered by the departing twin-turbo 3.8-liter V8 making 572 horsepower and 538 pound-feet of torque. The sedan gets the "334" designation of its top speed in kilometers per hour, known as 206.3 mph in non-metric lands. That's three miles per hour more than the Ghibli Trofeo's top speed as shown on Maserati's retail U.S. site. Performance and aero updates include a new carbon fiber spoiler, special tires made from a new compound, and 21-inch Orione wheels. The sprint to 62 miles per hour drops from 4.3 seconds to 3.9. The automaker calls this car the "current fastest internal combustion engine sedan in the world," and it's going to climb the Goodwood hill. Each special edition gets 103 examples. Maserati hasn't discussed regional allotments nor how to make a reservation. The rest of the Italian showcase in Lord March's back yard revolves around the new. The GrandTurismo Trofeo with a Nettuno V6 will be there, the 542-hp V6 stepping further out of the shadow of the V8. The battery-electric GranTurismo Folgore takes a bow as well, as does the Grecale Folgore. Artsy types will want a look at the GranTurismo Prisma, a one-off based on the Nettuno-powered GranTurismo Trofeo. Revealed a few months ago, this tips a cap to 75 years of the automaker. Artists hand-painted the body with 14 colors that nod to classic Maserati hues, then hand-painted the names of classic models like the Indy, Mistral, and Amaranto, applying more than 8,500 individual characters. Finally, a GranTurismo Folgore and an MC20 Cielo will join the Ghilbli 334 Ultima making a run up the hill. The MC20 Cielo is returning for a second run after a debut jaunt last year.

Maserati Levante crossover not Jeep based after all?

Maserati has been teasing its crossover project since 2011, which is when it first showed off the Kubang concept (pictured above). Still, the production version, rumored to be called the Levante, remains a complete mystery. The CUV was first rumored to borrow the platform from the Jeep Grand Cherokee, but new rumors indicate that the Italian, luxury crossover might actually take the underpinnings from the Quattroporte and Ghibli.
In a brief interview, Maserati CEO Harald Wester told CNN Money that the Levante wouldn't use Jeep's platform. Motor Trend spoke with an unnamed Maserati engineer who confirmed the rumor. Officially, the company says that no decision has been made.
We can add this to another long list of rumors about the Italian CUV. It was originally supposed to be built at Chrysler's Jefferson North assembly plant in Detroit. Then, plans were changed to build it in Italy.

Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.