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Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

2021 Maserati Quattroporte Trofeo First Drive Review | For the Ferrari faithful

Maserati is fighting hard for relevance right now. Its car lineup is severely dated with both the Quattroporte and Ghibli. The Levante faces more accomplished competition. At least there is hope on the horizon in the form of the Alfa — ahem, Maserati — MC20 mid-engine supercar and high-tech Nettuno engine. Plus, with the Grecale crossover soon to come, there could be brighter days ahead. ThatÂ’s tomorrow, but today we still have the vanguards of the early 2010s. The current flagship, more or less by default, is the big Quattroporte, and Maserati is giving it the Trofeo treatment for 2021 in an effort to bring it back onto our radar. Previous to now, the Trofeo trim was limited to the Levante. In the Quattroporte, the Trofeo formula is similar. It plops in the unbridled version of the Ferrari-sourced 3.8-liter twin-turbo V8 engine — red wrinkle paint and all — making 580 horsepower and 538 pound-feet of torque. It is, without a doubt, the brightest and best part of this car. The most potent version previous to now was the Quattroporte GTS with its 530-horse version of the same Ferrari V8. Very little is done to the exterior to let you know this Quattroporte is the Trofeo apart from the script on the front fenders that are accentuated with red-painted side air ducts. Beyond this, the C-pillarÂ’s Maserati logo gets a red lightning bolt, and more carbon fiber trim is used throughout. It also comes with 21-inch forged aluminum wheels, a glossy black grille finish and the same restyled taillights applied throughout the 2021 Quattroporte lineup. Unlike “look-at-me” performance offerings from Mercedes-AMG or BMW's Alpina, MaseratiÂ’s Trofeo is notably subtle. This not only goes for the Trofeo extras, but the Quattroporte in general. The big trident in the grille announces its presence, but just as it's been from the beginning, the current-generation Quattroporte simply fades into the background in a parking lot. Our test car's beige paint certainly doesn't help. While most prefer their big luxury sedans to be restrained and tasteful, aren't Italian sedans supposed to have a certain degree of excitement and flare?  At least the Trofeo will be recognizable by the sound it makes. Even with a pair of turbochargers attached, the Ferrari engine and exhaust note are unmistakable. Although the V8 is the same basic engine as the Levante Trofeo's, the Quattroporte version gets new turbochargers, stronger internal components and new camshafts and valves.

0-to-62 in 2 seconds: Maserati Alfieri electrics will take on Tesla with Ferrari's help

Maserati's long-delayed flagship, the Alfieri sports car, will go electric, offering hybrid, plug-in hybrid and full-electric versions, parent company FCA said today its five-year plan. The Italian brand also outlined plans to launch a midsize SUV, all-new versions of the Quattroporte and Levante, and said it intends to electrify its entire fleet by 2022. Tim Kuniskis, head of the Maserati brand, said in a presentation in Italy that Ferrari will supply all future powertrains across every configuration, including hybrid, plug-in hybrid and battery-electric vehicles. The brand also announced that it will market full-electric vehicles under the Maserati Blue name. The goal for Maserati Blue is to offer battery-electric versions of four cars: the Alfieri, a convertible version called the Alfieri Cabrio, the Quattroporte and the Levante. All will feature three motors with e-all-wheel-drive, torque vectoring, 800-volt battery technology, long driving ranges and quick charging. They'll also be based on a lightweight modular aluminum platform. If the Alfieri sounds familiar, it should: It first debuted as a 2+2 sports coupe concept at the Geneva Motor Show all the way back in 2014. Back then, it was likely to use Maserati's turbocharged V6 and V8 engines and be rear-wheel drive only. But the concept has hit a series of delays on the way to production. Plans for the new version call for a new modular aluminum space frame to minimize weight gain — Kuniskis says it weighs only about 385 pounds more than the conventional combustion-engine version — and it will offer all-wheel-drive with full active torque vectoring. Top speed will be more than 186 mph, and it'll go from 0 to 62 mph in around 2 seconds. There's no name yet for the forthcoming midsize utility vehicle, which Maserati says will be offered in hybrid and PHEV configurations. It promises a best-in-class lightweight platform and power-to-weight ratio and 50/50 weight distribution. A high-performance Trofeo model will also be offered. New versions of the Quattroporte luxury sedan and Levante crossover will also be based on a new lightweight, modular platform and will include Level 2 autonomous-driving capabilities, with Level 3 available by late 2021 or early 2022, Kuniskis said. Both vehicles will get a Q4 all-wheel-drive system and come with a choice of three powertrains, including hybrid and PHEV.