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Maserati ramping up production of Ghibli, Quattroporte

While Porsche may be relatively new to the four-door game, Maserati has been building the Quattroporte with few interruptions since 1963. But like its rival from Stuttgart, the Trident marque is rapidly shifting from a sports car company primarily to a manufacturer of high-end family transportation. Not only does it have the new Quattroporte on the market, but now it's got the Ghibli sedan as well and the Levante crossover on its way.
It's a gambit that's reaping huge benefits not only for Maserati itself but also for its newly merged parent company Fiat Chrysler Automobiles, which is finding the mass market less lucrative than it once was and is positioning both Maserati and Alfa Romeo against other luxury marques like BMW, Audi and Porsche. As a result, Maserati is considerably expanding its production.
Last month, Maserati sold over 3,000 cars, putting it on track to double its sales from 2013. But it's not about to stop there. With growing demand for its authentically Italian luxury sedans, Maserati is shifting more workers to its assembly plant in the Turinese suburn of Grugliasco (where the QP and Ghibli are made) and shortening vacation time to ramp production up from 750 cars per week to 900.

Maserati confirms Levante SUV for 2015, Alfieri for 2016

The Maserati share of the big Fiat Chrysler event today was expected to be something of a snooze, at least relative to the very busy Chrysler, Dodge, Jeep and Alfa Romeo portions. But the truth is there was plenty to pay attention to where the premium Italian brand was concerned. After all, moving from its 15,400 unit sales in 2013 to a target of 75,000 global sales in 2018 is going to take some doing.
One piece of big news is a shakeup in the existing ranks. 2014 will mark the final year of production for the GranTurismo (and its soft-top counterpart), meaning Maserati will be limited to just its Quattroporte and Ghibli sedans until the Levante SUV arrives in 2015, confirming previous reports. The first SUV to wear the trident, the Levante will only be available with all-wheel drive, but it will boast a Porsche Macan-smiting pair of V6s, with 350 and 425 horsepower, respectively.
Things get back to normal in 2016, as Maserati resumes sports car production with a road-going version of the Alfieri Concept from the 2014 Geneva Motor Show. Again, this is confirmation of a previous report. That car will be joined by a convertible variant in 2017. It seems like Maser is taking aim at, well, everything with the Alfieri, offering a 410-hp, V6-powered variant that dispatches its power to the rear wheels, to go along with 450- and 520-hp versions of the Alfieri's V6 that will only get their power to the road through an all-wheel-drive system.

Why Italians are no longer buying supercars

Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for ­luxury goods." Life at the top, it ain't easy.