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Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

Maserati confirms Levante SUV for 2015, Alfieri for 2016

The Maserati share of the big Fiat Chrysler event today was expected to be something of a snooze, at least relative to the very busy Chrysler, Dodge, Jeep and Alfa Romeo portions. But the truth is there was plenty to pay attention to where the premium Italian brand was concerned. After all, moving from its 15,400 unit sales in 2013 to a target of 75,000 global sales in 2018 is going to take some doing.
One piece of big news is a shakeup in the existing ranks. 2014 will mark the final year of production for the GranTurismo (and its soft-top counterpart), meaning Maserati will be limited to just its Quattroporte and Ghibli sedans until the Levante SUV arrives in 2015, confirming previous reports. The first SUV to wear the trident, the Levante will only be available with all-wheel drive, but it will boast a Porsche Macan-smiting pair of V6s, with 350 and 425 horsepower, respectively.
Things get back to normal in 2016, as Maserati resumes sports car production with a road-going version of the Alfieri Concept from the 2014 Geneva Motor Show. Again, this is confirmation of a previous report. That car will be joined by a convertible variant in 2017. It seems like Maser is taking aim at, well, everything with the Alfieri, offering a 410-hp, V6-powered variant that dispatches its power to the rear wheels, to go along with 450- and 520-hp versions of the Alfieri's V6 that will only get their power to the road through an all-wheel-drive system.

Musing on Maserati's SUV chops | 2017 Levante S Quick Spin

Like a lot of you, I spent the weekend patrolling suburbia in a white SUV. Unlike a lot of you, mine had Ferrari-built engine. It went something like this: I'd innocuously pull up to a stoplight in the 2017 Maserati Levante S. Punch up sport mode. The bass comes on. Suddenly my white refrigerator of a retriever hauler sounds like something else. The light turns. I nail the gas maybe halfway. The low rumble turns to a growl. Like a real, legit growl. It sounds good. Not Camry V6 good, but menacing like an Italian sports car. Full-throated and angry. It gets louder. For a moment I think some dude on motorcycle is being obnoxious nearby. That's my car, I realize. Cover blown, I accelerate through the light, merging gracefully ahead of the slower vehicles dutifully cued up. Then I reach over and grab a warm bread stick that's resting on top of a pizza and blithely enjoy some open space on the road. That neatly sums up the dual personalities of the Levante. You can marshal all of the horsepower of 16 World Championships from the Prancing Horse. Or steer one-handed while you cruise suburbia. Your choice. NOTES So yeah, the Maserati-designed Ferrari-built twin-turbo V6 is pretty great. It makes the Levante feel special, more so than a BMW X5 or X6 or Mercedes GLE or GLE coupe. That's the essence of Italian cars: the engine. Blasting around metropolitan Detroit with this 424-horsepower arsenal under the hood is a riot. The downside: As expected, the Levante is thirsty, slurping a quarter of a tank during relatively shortly runs around town, inline with its 14-mpg rating in the city. The highway is marginally better, getting 19 mpg, though with the 21.1-gallon tank, the you could theoretically get 338 miles of range. The Levante looks the part. With portholes, a long, creased hood, bulging fenders, and attractive head-and taillights, it conveys the appearance of Italian sport and luxury. The chrome door handles and trim tastefully add some bling to the design. My favorite part? The shark-tooth grille. With tall vertical lines and a monstrous Maser crest, the Levante almost sneers at you. The idyllic cabin does a solid job of keeping the outside world at bay. The interior is quiet at cruising speeds, broken up only by the engine's bark. I'm quite comfortable. The rich brown leather was supple yet supportive, and I quickly find a commanding view of the road. It's cool how the door pulls are neatly blended into the trim.