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Maserati confirms Levante SUV for 2015, Alfieri for 2016

The Maserati share of the big Fiat Chrysler event today was expected to be something of a snooze, at least relative to the very busy Chrysler, Dodge, Jeep and Alfa Romeo portions. But the truth is there was plenty to pay attention to where the premium Italian brand was concerned. After all, moving from its 15,400 unit sales in 2013 to a target of 75,000 global sales in 2018 is going to take some doing.
One piece of big news is a shakeup in the existing ranks. 2014 will mark the final year of production for the GranTurismo (and its soft-top counterpart), meaning Maserati will be limited to just its Quattroporte and Ghibli sedans until the Levante SUV arrives in 2015, confirming previous reports. The first SUV to wear the trident, the Levante will only be available with all-wheel drive, but it will boast a Porsche Macan-smiting pair of V6s, with 350 and 425 horsepower, respectively.
Things get back to normal in 2016, as Maserati resumes sports car production with a road-going version of the Alfieri Concept from the 2014 Geneva Motor Show. Again, this is confirmation of a previous report. That car will be joined by a convertible variant in 2017. It seems like Maser is taking aim at, well, everything with the Alfieri, offering a 410-hp, V6-powered variant that dispatches its power to the rear wheels, to go along with 450- and 520-hp versions of the Alfieri's V6 that will only get their power to the road through an all-wheel-drive system.

Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

Maserati slashes prices for 2020, adds Edizione Ribelle special editions

Maserati is slashing prices for the Ghibli, Levante and Quattroporte for the 2020 model year. To which we say, huzzah! Cars almost never get cheaper, but when sales are as abysmal as Maserati sales have been, drastic changes must be made. The Italian car company only sold about 11,000 vehicles total in 2019, coming in even lower than 2018 overall sales numbers. In an effort to turn it around, the 2020 Ghibli is now $5,990 cheaper than the 2019 model. The Levante is $3,990 cheaper than before, and the Quattroporte is $8,490 less. With destination included, the new 2020 base prices are as follows: Ghibli: $70,985 Levante: $74,485 Quattroporte: $101,485 Basically, buy a 2020, not a 2019. Or at least start your pricing negotiations with the 2020 price. There’s more than just pricing news from Maserati today, though. We also got to see some new Edizione Ribelle special editions. All of the aforementioned models are available in this spec, but numbers are limited. WeÂ’ll get 100 Levantes, 100 Ghiblis and 25 Quattroportes total. All of them are based off the “S” trim, so theyÂ’re fairly well-equipped models. YouÂ’ll be able to tell them apart by the Nero Ribelle paintwork, black chrome trim throughout the exterior and 20-inch wheels framing red brake calipers. The inside will be covered in black and red leather thatÂ’s only available with this special edition car. There will be extra carbon fiber trim on various surfaces and a Harman Kardon audio system. Pricing for the Edizione Ribelle models is much higher than the base cars. The Ghibli is $93,285; the Levante is $98,485, and the Quattroporte costs $120,985. Those limited-production cars will be hitting dealer lots in March this year. 2020 Maserati GT Sport editions View 3 Photos The last scrap of news coming from Maserati today is the introduction of a GT Sport package. This package consists of a few extras to make the respective Maserati look a bit more aggressive. It applies a GranSport-unique front and rear fascia design, new wheels and your choice between black, red or blue brake calipers. Inside, it features high gloss piano black wood. Just like the Edizione Ribelle, thee GT Sport package will be available come March of this year.